The UK Stationery Market 2018 – 2023

Summary

“The UK Stationery Market 2018 – 2023”, report offers comprehensive insight and analysis of the stationery market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on seven key sub-categories: paper & notebooks, writing & drawing instruments, desk accessories, postage & packaging, storage, arts & crafts and other stationery. Consumer data is based on our 2018 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers and our 2018 UK Stationery survey of 2,000 nationally representative consumers.

The UK stationery market is forecast to reach £2.2bn in 2018, having grown 15.4% between 2013 and 2018. While the sector is set to outperform the UK non-food market over the next five years, categories such as postage & packaging are forecast to lag behind. Volumes were hindered in 2017 due to the rising cost of raw materials creating high inflation in the market and deterring consumers from spending. Volumes are however forecast to recover, as growing consumer trends such as bullet journaling will drive spending.

Scope

– Following Australian retailer Smiggle’s rapid success in the UK market, reaching a forecast 4.0% share in 2018, other players are striving to take advantage of the buoyant £2.2bn market.
– Over the past five years the stationery market has become more polarised, with significant outperformance by the value segment, driven by general merchandisers including B&M and The Works, boosted in part by their rapid physical expansion and therefore wider reach, as well as consumers’ change in attitude towards value and discounter retailers.
– While WH Smith has maintained its position as UK stationery market leader, its lead is eroding with the retailer having lost 1.8 percentage points off its share in the past five years.

Reasons to buy

– Using our five year forecasts to 2023, learn which subcategories in the stationery market will be the fastest performing to ensure more focus is placed in these winning product areas.
– Understand what trends shoppers are looking for in their stationery purchases to drive own-brand sales instore and online.
– Use our in-depth analysis of the challenges faced by market leader WH Smith in order to understand why it is losing market share and the lessons to be learned from its proposition.
– Discover how creative influences are shaping the market and how the colour trend has evolved from adult colouring to bullet journals.
– Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.