Published : Nov-2017
No. of Pages : 40
Table of contents 3
List of exhibits 5
Executive summary 7
Section 1: Regional Big Data Analytics Market Context 8
BDA definition 9
Regional telecom market context 10
BDA adoption in Latin America 11
Participants in the BDA ecosystem 12
Data protection laws in Latin America 13
Section 2: Drivers and Inhibitors Impacting BDA Adoption by Telcos 14
BDA drivers and inhibitors for telcos 15
Customer experience enhancement - driver 16
Improvement on business productivity - driver 18
Lack of BDA skill set - inhibitor 19
High implementation cost and budget constraintinhibitor 21
Section 3: Case Studies 22
Case study: Telefónica in Latin America 23
Case study: TIM Brazil 25
Section 4: Key Findings and Recommendations 27
Appendix 1: Survey - Big Data Analytics Adoption / Usage Trends 2016-2018 30
Appendix 2: Acronyms and Definitions 36
Companies mentioned 38
List of Tables
EXHIBIT 1: KEY DEFINITIONS 9
EXHIBIT 2: MOBILE ARPS, LATAM, 2016-2022 10
EXHIBIT 3: FIXED ARPS, LATAM, 2016-2022 10
EXHIBIT 4: TOP PREDICTIVE ANALYTICS MODELS TO BE ADOPTED BY TELCOS IN SHORT AND MEDIUM TERM 11
EXHIBIT 5: BDA ECOSYSTEM 12
EXHIBIT 6: DATA PROTECTION LAW IN SELECTED COUNTRIES 13
EXHIBIT 7: MAIN FACTORS AFFECTING BDA ADOPTION AMONG OPERATORS IN LATIN AMERICA, 2017 15
EXHIBIT 8: BIG DATA SOURCES AND IMPACT ON CUSTOMERS' KPIs 16
EXHIBIT 9: OPERATOR'S BDA IMPLEMENTATIONS, LATAM 17
EXHIBIT 10: BDA FEATURES TO SUPPORT BUSINESS PRODUCTIVITY 18
EXHIBIT 11: BIG DATA'S KEY AREAS OF KNOWLEDGE 19
EXHIBIT 12: OPERATOR STRATEGY TO OVERCOME LACK OF SKILL SET CHALLENGE, LATAM 20
EXHIBIT 13: KEY ACTIONS FOR AFFORDABLE BDA IMPLEMENTATION 21
EXHIBIT 14: KEY BIG DATA AND ANALYTICS DEVELOPMENTS, TELEFÓNICA 23
EXHIBIT 15: LUCA's BUSINESS OFFERINGS 24
EXHIBIT 16: KEY BIG DATA AND ANALYTICS DEVELOPMENTS, TIM 25
EXHIBIT 17: TIM'S BDA FRAMEWORK 26
EXHIBIT 18: DISTRIBUTION OF SURVEY RESPONDENTS BY REGION, 2016 31
EXHIBIT 19: DISTRIBUTION OF SURVEY RESPONDENTS BY COMPANY TYPE, 2016 31
EXHIBIT 20: KEY DRIVERS FOSTERING BDA ADOPTION AMONG TELCOS IN LATIN AMERICA 32
EXHIBIT 21: PREDICTIVE ANALYTICS MODEL, TOP 4 RESPONSES, LATAM 33
EXHIBIT 22: KEY CHALLENGES HINDERING BDA ADOPTION AMONG TELCOS IN LATIN AMERICA 33
EXHIBIT 23: BEST PRACTICES FOR MAXIMIZING BDA OPPORTUNITIES, LATAM 34
EXHIBIT 24: KEY BDA OFFERINGS DURING 2016-2018 34
EXHIBIT 25: BDA ADOPTION WITHIN THE ORGANIZATION, LATAM 35
EXHIBIT 26: AREAS OF BDA SPENDING, LATAM 35
List of Figures
EXHIBIT 1: KEY DEFINITIONS 9
EXHIBIT 2: MOBILE ARPS, LATAM, 2016-2022 10
EXHIBIT 3: FIXED ARPS, LATAM, 2016-2022 10
EXHIBIT 4: TOP PREDICTIVE ANALYTICS MODELS TO BE ADOPTED BY TELCOS IN SHORT AND MEDIUM TERM 11
EXHIBIT 5: BDA ECOSYSTEM 12
EXHIBIT 6: DATA PROTECTION LAW IN SELECTED COUNTRIES 13
EXHIBIT 7: MAIN FACTORS AFFECTING BDA ADOPTION AMONG OPERATORS IN LATIN AMERICA, 2017 15
EXHIBIT 8: BIG DATA SOURCES AND IMPACT ON CUSTOMERS' KPIs 16
EXHIBIT 9: OPERATOR'S BDA IMPLEMENTATIONS, LATAM 17
EXHIBIT 10: BDA FEATURES TO SUPPORT BUSINESS PRODUCTIVITY 18
EXHIBIT 11: BIG DATA'S KEY AREAS OF KNOWLEDGE 19
EXHIBIT 12: OPERATOR STRATEGY TO OVERCOME LACK OF SKILL SET CHALLENGE, LATAM 20
EXHIBIT 13: KEY ACTIONS FOR AFFORDABLE BDA IMPLEMENTATION 21
EXHIBIT 14: KEY BIG DATA AND ANALYTICS DEVELOPMENTS, TELEFÓNICA 23
EXHIBIT 15: LUCA's BUSINESS OFFERINGS 24
EXHIBIT 16: KEY BIG DATA AND ANALYTICS DEVELOPMENTS, TIM 25
EXHIBIT 17: TIM'S BDA FRAMEWORK 26
EXHIBIT 18: DISTRIBUTION OF SURVEY RESPONDENTS BY REGION, 2016 31
EXHIBIT 19: DISTRIBUTION OF SURVEY RESPONDENTS BY COMPANY TYPE, 2016 31
EXHIBIT 20: KEY DRIVERS FOSTERING BDA ADOPTION AMONG TELCOS IN LATIN AMERICA 32
EXHIBIT 21: PREDICTIVE ANALYTICS MODEL, TOP 4 RESPONSES, LATAM 33
EXHIBIT 22: KEY CHALLENGES HINDERING BDA ADOPTION AMONG TELCOS IN LATIN AMERICA 33
EXHIBIT 23: BEST PRACTICES FOR MAXIMIZING BDA OPPORTUNITIES, LATAM 34
EXHIBIT 24: KEY BDA OFFERINGS DURING 2016-2018 34
EXHIBIT 25: BDA ADOPTION WITHIN THE ORGANIZATION, LATAM 35
EXHIBIT 26: AREAS OF BDA SPENDING, LATAM 35
