Brand Competition and Consumer Preference of 3C Products in China

Table of Contents

1. Executive summary
1.1 Product Assortment
1.1.1 Desktop PC
1.1.2 Digital Still Camera
1.1.3 DSLR Camera
1.1.4 Digital Recorder
1.1.5 Wearable
1.1.6 Game Console
1.2 Product Sales
1.2.1 Desktop PC
1.2.2 Digital Still Camera
1.2.3 DSLR Camera
1.2.4 Digital Recorder
1.2.5 Wearable
1.2.6 Game Console

2. Research Objective

3. 3C Product Sales Tracking
3.1 Desktop PC
3.2 Digital Still Camera
3.3 DSLR Camera
3.4 Digital Recorder
3.5 Wearable
3.6 Game Console

Appendix

Glossary of Terms

List of Companies

List of Figures

Figure 1: Data Sources and Collection Methods for Desktop PCs
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 4: Sales Volume Ranking by Chinese Desktop PC Model
Figure 5: Sales Volume Ranking by Foreign Desktop PC Model
Figure 6: Sales Volume Ranking by Taiwanese Desktop PC Model
Figure 7: Data Sources and Collection Methods for DSCs
Figure 8: Brand Ranking by Number of Items Available on Tmall and JD
Figure 9: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 9: Sales Volume Ranking by Chinese DSC Model
Figure 10: Sales Volume Ranking by Foreign DSC Model
Figure 11: Data Sources and Collection Methods for DSLR Cameras
Figure 12: Brand Ranking by Number of Items Available on Tmall and JD
Figure 13: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 14: Sales Volume Ranking by Foreign DSLR Model
Figure 15: Data Sources and Collection Methods for Digital Recorders
Figure 16: Brand Ranking by Number of Items Available on Tmall and JD
Figure 17: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 18: Sales Volume Ranking by Foreign Digital Recorder Model
Figure 19: Sales Volume Ranking by Taiwanese Digital Recorder Model
Figure 20: Data Sources and Collection Methods for Wearables
Figure 21: Brand Ranking by Number of Items Available on Tmall and JD
Figure 22: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 23: Sales Volume Ranking by Chinese Wearable Model
Figure 24: Sales Volume Ranking by Foreign Wearable Model
Figure 25: Sales Volume Ranking by Taiwanese Wearable Model
Figure 26: Data Sources and Collection Methods for Game Consoles
Figure 27: Brand Ranking by Number of Items Available on Tmall and JD
Figure 28: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 29: Sales Volume Ranking by Chinese Game Console Model
Figure 30: Sales Volume Ranking by Taiwanese Game Console Model