Brand Competition and Consumer Preference of Smart Wearables in Taiwan

2016-02-01
Price :
Published : Feb-2016
No. of Pages : 30

Table of Contents

1. Executive summary
1.1 Brand Position
1.2 Brand Awareness
1.3 Opinion Leader Analysis

2. Research Objective

3. Brand Position Tracking

4. Brand Awareness
4.1 Apple Watch Reviews
4.2 Garmin Fenix3 Reviews
4.3 Xiaomi Mi Band Reviews
4.4 Samsung Gear S Reviews
4.5 ASUS ZenWatch Reviews
4.6 Sony SWR10 Reviews
4.7 LG G Watch R Reviews
4.8 Jawbone UP24R Reviews
4.9 Lenovo Moto360 Reviews

5. Opinion Leader Analysis
5.1 Apple Watch
5.2 Garmin
5.3 Mi Band

6. Conclusion
6.1 Brand Competition Analysis
6.2 Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies

List of Tables

Table 1: Opinion Leader Profile - Apple Watch
Table 2: Opinion Leader Profile - Garmin Watch
Table 3: Opinion Leader Profile - Mi Band

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Online Visibility Ranking by Branded Vendor
Figure 3: Sentiment Ranking by Branded Vendor
Figure 4: Factors Affecting Purchase of Major Wearable Models
Figure 5: Factors Affecting the Purchase of Apple Watch
Figure 6: Factors Affecting Purchase of Garmin Fenix3
Figure 7: Factors Affecting Purchase of Xiaomi Mi Band
Figure 8: Factors Affecting Purchase of Samsung Gear S
Figure 9: Factors Affecting Purchase of ASUS ZenWatch
Figure 10: Factors Affecting Purchase of Sony SWR10
Figure 11: Factors Affecting Purchase of LG G Watch R
Figure 12: Factors Affecting Purchase of Jawbone UP24
Figure 13: Factors Affecting Purchase of Lenovo Moto360
Figure 14: The Distribution of Posts that Online Forum Users Have Mentioned about Apple Watch
Figure 15: Active Time Slots and Interest Areas of Apple Watch's Opinion Leader
Figure 16: The Distribution of Posts that Online Forum Users Have Mentioned about Garmin Watch
Figure 17: Active Time Slots and Interest Areas of Garmin Watch's Opinion Leader
Figure 18: The Distribution of Posts that Online Forum Users Have Mentioned about Mi Band
Figure 19: Active Time Slots and Interest Areas of Mi Band's Opinion Leader

Filed in: Semiconductor & Electronics
Publisher : Market Intelligence & Consulting Institute, MIC