Brand Competition and Consumer Preference of the Chinese Air Conditioner Market

2015-11-20
Price :
Published : Nov-2015
No. of Pages : 31

Table of Contents

1. Executive Summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 Galanz KFR-26GWdP11E-130(2) Reviews
5.2 Aux KFR-35GW/BpHRB Reviews
5.3 Galanz KFR-35GW/dC11E-130(2) Reviews
5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews
5.5 Kelon KFR-35GW/EFVMS3z Reviews

6. User analysis
6.1 Haier
6.2 Midea
6.3 Galanz
6.4 Daikin

Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Glossary of Terms
List of Companies

List of Tables

Table 1: Brand Competition Analysis

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Air Conditioner Model
Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model
Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model
Figure 6: Online Visibility Ranking by Air Conditioner Brand
Figure 7: Sentiment Ranking by Air Conditioner Brand
Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models
Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2)
Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB
Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L
Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2)
Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z
Figure 14: Haier Air Conditioner User Distribution by Gender & Age
Figure 15: Haier Air Conditioner User Distribution by Region
Figure 16: Midea Air Conditioner User Distribution by Gender & Age
Figure 17: Midea Air Conditioner User Distribution by Region
Figure 18: Galanz Air Conditioner User Distribution by Gender & Age
Figure 19: Galanz Air Conditioner User Distribution by Region
Figure 20: Daikin Air Conditioner User Distribution by Gender & Age
Figure 21: Daikin Air Conditioner User Distribution by Region

Filed in: Consumer Electronics, Semiconductor & Electronics
Publisher : Market Intelligence & Consulting Institute, MIC