Brand Competition and Consumer Preference of the Chinese Electric Fan Market

Table of Contents

1. Executive summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4

2. Research Objective 5

3. Product Sales 6

4. Brand Position 8

5. Brand Awareness 10
5.1 TCL FS-40-AT1607 Reviews 10
5.2 Camel FS-25AZ Reviews 11
5.3 Kungchung FS40 Reviews 12
5.4 Lvling TF1004R Reviews 13
5.5 Bilisha FT-30 Reviews 14

6. User Analysis 16
6.1 Midea 16
6.2 Airmate 17
Conclusion 18
Brand Competition Analysis 18
Consumer Preference Analysis 19
Appendix 20
Glossary of Terms 20

List of Companies 21

List of Tables

Table 1: Brand Competition Analysis 18

List of Figures

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Electric Fan Model 6
Figure 4: Sales Volume Ranking by Chinese Electric Fan Model 7
Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model 7
Figure 6: Online Visibility Ranking by Electric Fan Brand 8
Figure 7: Sentiment Ranking by Electric Fan Brand 9
Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models 10
Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT1607 11
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ 12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS40 13
Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R 14
Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-30 15
Figure 14: Midea Electric Fan User Distribution by Gender & Age 16
Figure 15: Midea Electric Fan User Distribution by Region 16
Figure 16: Airmate Electric Fan User Distribution by Gender & Age 17
Figure 17: Airmate Electric Fan User Distribution by Region 17