Brand Competition and Consumer Preference of the Chinese Refrigerator Market

Table of Contents

1. Executive Summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 Konka BCD-192MT Reviews
5.2 Haier BCD-206STPA Reviews
5.3 Midea BCD-206TM(E) Reviews
5.4 Skyworth BCD-160 Reviews
5.5 KEG BCD-102D Reviews

6. User Analysis
6.1 Haier
6.2 Midea
6.2 Siemens
Conclusion
Brand Competition Analysis
Consumer Preference Analysis
Appendix
Glossary of Terms
List of Companies

List of Tables

Table 1: Brand Competition Analysis

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Refrigerator Model
Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
Figure 6: Online Visibility Ranking by Refrigerator Brand
Figure 7: Sentiment Ranking by Refrigerator Brand
Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
Figure 9: Factors Affecting Purchase of Konka BCD-192MT
Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
Figure 12: Factors Affecting Purchase of Skyworth BCD-160
Figure 13: Factors Affecting Purchase of KEG BCD-102D
Figure 14: Haier Refrigerator User Distribution by Gender & Age
Figure 15: Haier Refrigerator User Distribution by Region
Figure 16: Midea Refrigerator User Distribution by Gender & Age
Figure 17: Midea Refrigerator User Distribution by Region
Figure 18: Siemens Refrigerator User Distribution by Gender & Age
Figure 19: Siemens Refrigerator User Distribution by Region