Brand Competition and Consumer Preference of the Chinese Vacuum Cleaner Market

Table of Contents

1. Executive Summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4

2. Research Objective 5

3. Product Sales 6

4. Brand Position 8

5. Brand Awareness 10
5.1 Deerma DX118C Reviews 11
5.2 Midea SC861A Reviews 12
5.3 Midea C3-L148B Reviews 13
5.4 Deerma DX117C Reviews 14
5.5 Jarrow 202 Reviews 15

6. User Analysis 16
6.1 Deerma 16
6.2 LG 17
6.3 Philips 18

Conclusion 19

Brand Competition Analysis 19

Consumer Preference Analysis 20

Appendix 21

Glossary of Terms 21

List of Companies 22

List of Tables

Table 1: Brand Competition Analysis 19

List of Figures

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Vacuum Cleaner Model 6
Figure 4: Sales Volume Ranking by Chinese Vacuum Cleaner Model 7
Figure 5: Sales Volume Ranking by International Vacuum Cleaner Model 7
Figure 6: Online Visibility Ranking by Vacuum Cleaner Brand 8
Figure 7: Sentiment Ranking by Vacuum Cleaner Brand 9
Figure 8: Factors Affecting Purchase of Top 5 Vacuum Cleaner Models 10
Figure 9: Factors Affecting Purchase of Deerma DX118C 11
Figure 10: Factors Affecting Purchase of Midea SC861A 12
Figure 11: Factors Affecting Purchase of Midea C3-L148B 13
Figure 12: Factors Affecting Purchase of Deerma DX117C 14
Figure 13: Factors Affecting Purchase of Jarrow 202 15
Figure 14: Deerma Vacuum Cleaner User Distribution by Gender & Age 16
Figure 15: Deerma Vacuum Cleaner User Distribution by Region 16
Figure 16: LG Vacuum Cleaner User Distribution by Gender & Age 17
Figure 17: LG Vacuum Cleaner User Distribution by Region 17
Figure 18: Philips Vacuum Cleaner User Distribution by Gender & Age 18
Figure 19: Philips Vacuum Cleaner User Distribution by Region 18