Brand Competition and Consumer Preference of the Chinese Water Purifier Market

Table of Contents

1. Executive summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4

2. Research Objective 5

3. Product Sales 6

4. Brand Position 8

5. Brand Awareness 10
5.1 Joyoung JYW-T01 Reviews 10
5.2 Tesran TSY-2009C Reviews 12
5.3 An Zhi Xing AZX-JSQ-03 Reviews 13
5.4 Brita Maxtra Reviews 14
5.5 An Zhi Xing AZX-08UF-C3+2B Reviews 15

6. User Analysis 16
6.1 Xiaomi 16
6.2 Midea 17
6.3 Brita 18
Conclusion 19
Brand Competition Analysis 19
Consumer Preference Analysis 20
Appendix 21
Glossary of Terms 21

List of Companies 22

List of Tables

Table 1: Brand Competition Analysis 19

List of Figures

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Water Purifier Model 6
Figure 4: Sales Volume Ranking by Chinese Water Purifier Model 7
Figure 5: Sales Volume Ranking by International Water Purifier Model 7
Figure 6: Online Visibility Ranking by Water Purifier Brand 8
Figure 7: Sentiment Ranking by Water Purifier Brand 9
Figure 8: Factors Affecting Purchase of Top 5 Water Purifier Models 10
Figure 9: Factors Affecting Purchase of the Best Seller: Joyoung JYW-T01 11
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Tesran TSY-2009C 12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: An Zhi Xing AZX-JSQ-03 13
Figure 12: Factors Affecting Purchase of 4th Best Seller: Brita Maxtra 14
Figure 13: Factors Affecting Purchase of 5th Best Seller: An Zhi Xing AZX-08UF-C3+2B 15
Figure 14: Xiaomi Water Purifier User Distribution by Gender & Age 16
Figure 15: Xiaomi Water Purifier User Distribution by Region 16
Figure 16: Midea Water Purifier User Distribution by Gender & Age 17
Figure 17: Midea Water Purifier User Distribution by Region 17
Figure 18: Brita Water Purifier User Distribution by Gender & Age 18
Figure 19: Brita Water Purifier User Distribution by Region 18