China's Antitrust Sentence and Its Impact on Qualcomm and the Chinese Industry

Table of Contents

1.Background

2 Impacts on Qualcomm
2.1 Financial Aspect
2.2 Sales Aspect

3 Qualcomm's Possible Strategies
3.1 First Scenario: Sustain Profits with High Pricing Strategy
3.2 Second Scenario: Trade Price for Market Share

4 Subsequent Impacts on the Industry
4.1 Chinese Companies' Competitiveness to be Enhanced with Reduced Licensing Costs
4.2 Importance of Patent Deployment Increases to Benefit the Industry in the Long Run
4.3 International Brands' Cooperation with Chinese Companies Growing in Importance

5 Conclusion
5.1 Qualcomm Pricing Strategy Reshapes IC Makers' Market Landscape
5.2 Chinese Mobile Phone Brands Become More Competitive 11
5.3 The Model of International Businesses' Entry into the Chinese Market is Changing

Appendix

List of Tables

Table 1  Qulacomm's Revenue Share by Regional Market, 2010 – 2014

List of Figures

Figure 1  Qualcomm's Revenue and EBT by Business Unit, 2010 - 2014