Cloud Computing in Europe: Telco Cloud Portfolios and Go-to-Market Strategies

Published : Jun-2018

No. of Pages : 27

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Table of Contents
Table of contents 3
List of exhibits 4
Executive summary 5
Section 1: Taxonomy and market context 6
Enterprise cloud computing services definition 7
Cloud services market context and portfolio 8
Section 2: Telco cloud go-to-market approaches 11
Telco cloud go-to-market strategies 12
Reselling SaaS business productivity suites and software 13
Providing in-house IaaS services better tailored to SME customers' needs 14
Partnerships for IT infrastructure digitalization 15
Multi-cloud aggregation for the wider ICT ecosystem 16
Section 3: Case studies 17
BT 18
SFR 19
A1 20
Section 4: Key findings and recommendations 21
Appendix 24
Acronyms and definitions 25
Companies mentioned 26
About the authors 27
Related research 28

List of Figures
Exhibit 1: Simplified enterprise cloud computing adoption framework 7
Exhibit 2: Enterprise services framework and the role of the telco 8
Exhibit 3: Telco cloud computing portfolio, Europe 9
Exhibit 4: Telco cloud services expansions, Europe 10
Exhibit 5: Telco go-to-market strategy on the cloud computing market, Europe 12
Exhibit 6: Marketing SAAS solutions 13
Exhibit 7: ICT one-stop-shop toolkit for SMEs 14
Exhibit 8: Partnerships ecosystem 15
Exhibit 9: Aggregator model 16
Exhibit 10: BT'S cloud offer, key facts 18
Exhibit 11: SFR Business cloud offer, key facts 19
Exhibit 12: A1 Digital's cloud offer, key facts 20

Filed in: Information Technology

Publisher : GlobalData

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