Country Profile: Bakery & Cereals sector in Turkey

Published : Jun-2017

No. of Pages : 150

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Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Turkey in the global and regional context 5
3.1. Turkey's share in the Global and Eastern European Bakery & Cereals sector 5
3.2. Turkey compared to other leading countries in Eastern Europe 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Turkey 7
4.2. Per capita consumption - Turkey compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 63
7.3.1. Baking Ingredients 63
7.3.2. Baking Mixes 65
7.3.3. Breakfast Cereals 67
7.3.4. Cereal Bars 68
7.3.5. Savory Biscuits 69
7.4. Private label share analysis 71
8. Health & Wellness analysis 73
8.1. Market size analysis by Health & Wellness claims 73
8.2. Market share analysis - Health & Wellness product attributes 74
8.3. Market size analysis - Health & Wellness consumer benefits 76
8.4. Leading companies in Turkish Health & Wellness market 78
9. Packaging analysis 79
9.1. Packaging share and growth analysis by packaging material 79
9.2. Packaging share analysis by packaging material 80
9.3. Packaging share and growth analysis by container type 81
9.4. Packaging share analysis by container type 82
9.5. Packaging share and growth analysis by closure type 83
9.6. Packaging share analysis by closure type 84
9.7. Packaging share and growth analysis by outer type 85
9.8. Packaging share analysis by outer type 86
10. Macroeconomic analysis 87
10.1. GDP per Capita 90
10.2. Population and population growth 91
10.3. Consumer Price Index 92
10.4. Population breakdown by age 93
11. Consumergraphics 94
11.1. Consumption by Gender 94
11.2. Consumption by Age 95
11.3. Consumption by Education 96
11.4. Consumption by Urbanization 97
12. Methodology 98
13. Definitions 100
14. Appendix 114
15. About GlobalData 139
16. Disclaimer 140
17. Contact Us 141

List of Tables
Table 1: Growth analysis by markets, 2016-2021 11
Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021 14
Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 15
Table 4: Value analysis of Baking Mixes market by categories, 2011-2021 17
Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 18
Table 6: Value analysis by of Bread & Rolls market categories, 2011-2021 20
Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 20
Table 8: Value analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 10: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 12: Value analysis of Cereal Bars market by categories, 2011-2021 26
Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 26
Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29
Table 16: Value analysis of Dough Products market by categories, 2011-2021 31
Table 17: Volume analysis of Dough Products market by categories, 2011-2021 31
Table 18: Value analysis of Morning Goods market by categories, 2011-2021 34
Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 34
Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 36
Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 36
Table 22: Brand Value and Volume - Bakery & Cereals sector 50
Table 23: Brand Value and Volume - Baking Ingredients market 52
Table 24: Brand Value and Volume - Baking Mixes market 53
Table 25: Brand Value and Volume - Bread & Rolls market 54
Table 26: Brand Value and Volume - Breakfast Cereals market 55
Table 27: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 57
Table 28: Brand Value and Volume - Cereal Bars market 58
Table 29: Brand Value and Volume - Cookies (Sweet Biscuits) market 59
Table 30: Brand Value and Volume - Dough Products market 60
Table 31: Brand Value and Volume - Morning Goods market 61
Table 32: Brand Value and Volume - Savory Biscuits market 62
Table 33: Brand Value and Volume - Baking Powder/Soda category 63
Table 34: Brand Value and Volume - Cocoa-Baking category 63
Table 35: Brand Value and Volume - Corn & Potato Starch category 63
Table 36: Brand Value and Volume - Dry Yeast category 64
Table 37: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 64
Table 38: Brand Value and Volume - Non-Chocolate Baking Chips category 64
Table 39: Brand Value and Volume - Bread Mixes category 65
Table 40: Brand Value and Volume - Brownie Mixes category 65
Table 41: Brand Value and Volume - Cake Mixes category 66
Table 42: Brand Value and Volume - Dessert Mixes category 66
Table 43: Brand Value and Volume - Pancake Mixes category 66
Table 44: Brand Value and Volume - Rolls/Biscuit Mixes category 66
Table 45: Brand Value and Volume - Hot Cereals category 67
Table 46: Brand Value and Volume - Ready-to-Eat Cereals category 67
Table 47: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 68
Table 48: Brand Value and Volume - Other Cereal Bars category 68
Table 49: Brand Value and Volume - Bread Substitutes category 69
Table 50: Brand Value and Volume - Cheese-Flavored Crackers category 69
Table 51: Brand Value and Volume - Plain Crackers category 70
Table 52: Brand Value and Volume - Other Crackers category 70
Table 53: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 94
Table 54: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 95
Table 55: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 96
Table 56 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 97
Table 57: Market Definitions 100
Table 58: Category Definitions 101
Table 59: Category Definitions 102
Table 60: Category Definitions 103
Table 61: Category Definitions 104
Table 62: Channel Definitions 105
Table 63: Health & Wellness: Product Attributes-Food Minus 106
Table 64: Health & Wellness: Product Attributes - Free From 107
Table 65: Health & Wellness: Product Attributes - Functional & Fortified 108
Table 66: Health & Wellness: Product Attributes - Naturally Healthy 109
Table 67: Health & Wellness: Product Attributes - Food Intolerance 110
Table 68: Health & Wellness: Consumer Benefits - Health Management 111
Table 69: Health & Wellness: Analysis by Consumer Benefits 112
Table 70: Health & Wellness: Consumer Benefits - Performance 113
Table 71: Market Value for Baking Ingredients - by category (TL Million) 2011-2021 114
Table 72: Market Value for Baking Mixes - by category (TL Million) 2011-2021 115
Table 73: Market Value for Bread & Rolls - by category (TL Million) 2011-2021 115
Table 74: Market Value for Breakfast Cereals - by category (TL Million) 2011-2021 116
Table 75: Market Value for Cakes, Pastries & Sweet Pies - by category (TL Million) 2011-2021 116
Table 76: Market Value for Cereal Bars - by category (TL Million) 2011-2021 117
Table 77: Market Value for Cookies (Sweet Biscuits) - by category (TL Million) 2011-2021 117
Table 78: Market Value for Dough Products - by category (TL Million) 2011-2021 118
Table 79: Market Value for Energy Bars - by category (TL Million) 2011-2021 118
Table 80: Market Value for Morning Goods - by category (TL Million) 2011-2021 118
Table 81: Market Value for Savory Biscuits - by category (TL Million) 2011-2021 119
Table 82: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 120
Table 83: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 121
Table 84: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 122
Table 85: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 123
Table 86: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 123
Table 87: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 124
Table 88: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 124
Table 89: Market Value for Dough Products - by category (US$ Million) 2011-2021 125
Table 90: Market Value for Energy Bars - by category (US$ Million) 2011-2021 125
Table 91: Market Value for Morning Goods - by category (US$ Million) 2011-2021 125
Table 92: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 126
Table 93: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 127
Table 94: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 128
Table 95: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 128
Table 96: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 129
Table 97: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 129
Table 98: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 129
Table 99: Market Volumw for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 130
Table 100: Market Volume for Dough Products - by category (Kg Million) 2011-2021 130
Table 101: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 131
Table 102: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 131
Table 103: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 131
Table 104: Components of change- by Market 132
Table 105: Bakery & Cereals Sales Distribution in Turkey- by Markets (TL Million), 2016 133
Table 106: Key Health & Wellness product attributes driving sales in Turkey (TRY Million) 134
Table 107: Key Health & Wellness consumer benefits driving sales in Turkey (TRY Million) 134
Table 108: Packaging Material (in Million pack units) 135
Table 109: Container Type (in Million pack units) 135
Table 110: Closure Type (in Million pack units) 136
Table 111: Outer Type (in Million pack units) 136
Table 112: Exchange Rates: (US$-TL), 2011-2021 137
Table 113: GDP Per Capita (TL) 137
Table 114: Population 138
Table 115: Consumer Price Index 138
Table 116: Age Profile (Millions of Persons) 138

List of Figures
Figure 1: Volume share of Turkey in the global and Eastern Europe Bakery & Cereals sector, 2011-2021 5
Figure 2: Turkey compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
Figure 4: Per capita consumption in Turkey compared to global and Eastern Europe average, 2011-2021 8
Figure 5: Degree of trading up/down in the Turkish Bakery & Cereals sector, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in Turkey compared to global and Eastern Europe average, 2016 12
Figure 8: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13
Figure 9: Value and volume growth analysis, Baking Mixes market, 2011-2021 16
Figure 10: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19
Figure 11: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21
Figure 12: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23
Figure 13: Value and volume growth analysis, Cereal Bars market, 2011-2021 25
Figure 14: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27
Figure 15: Value and volume growth analysis, Dough Products market, 2011-2021 30
Figure 16: Value and volume growth analysis, Energy Bars market, 2011-2021 32
Figure 17: Value and volume growth analysis, Morning Goods market, 2011-2021 33
Figure 18: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35
Figure 19: Distribution channel share, Bakery & Cereals, 2011-2016 37
Figure 20: Distribution channel share, Baking Ingredients market, 2011-2016 38
Figure 21: Distribution channel share, Baking Mixes market, 2011-2016 39
Figure 22: Distribution channel share, Bread & Rolls market, 2011-2016 40
Figure 23: Distribution channel share, Breakfast Cereals market, 2011-2016 41
Figure 24: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42
Figure 25: Distribution channel share, Cereal Bars market, 2011-2016 43
Figure 26: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44
Figure 27: Distribution channel share, Dough Products market, 2011-2016 45
Figure 28: Distribution channel share, Energy Bars market, 2011-2016 46
Figure 29: Distribution channel share, Morning Goods market, 2011-2016 47
Figure 30: Distribution channel share, Savory Biscuits market, 2011-2016 48
Figure 31: Leading brands in the Turkish Bakery & Cereals sector, value and volume share, 2016 49
Figure 32: Leading brands in the Baking Ingredients market, value and volume share, 2016 52
Figure 33: Leading brands in the Baking Mixes market, value and volume share, 2016 53
Figure 34: Leading brands in the Bread & Rolls market, value and volume share, 2016 54
Figure 35: Leading brands in the Breakfast Cereals market, value and volume share, 2016 55
Figure 36: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 57
Figure 37: Leading brands in the Cereal Bars market, value and volume share, 2016 58
Figure 38: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 59
Figure 39: Leading brands in the Dough Products market, value and volume share, 2016 60
Figure 40: Leading brands in the Morning Goods market, value and volume share, 2016 61
Figure 41: Leading brands in the Savory Biscuits market, value and volume share, 2016 62
Figure 42: Private label penetration by markets (value terms), 2016 71
Figure 43: Growth analysis, private label and brands, (2011-2016) 72
Figure 44: Value of Health & Wellness claims by market, US$ million, 2016-2021 73
Figure 45: Value analysis by Health & Wellness product attributes, 2016 74
Figure 46: Volume analysis by Health & Wellness product attributes, 2016 75
Figure 47: Value analysis by Health & Wellness consumer benefits, 2016 76
Figure 48: Volume analysis by Health & Wellness consumer benefits, 2016 77
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 78
Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 79
Figure 51: Use of packaging material by markets (in pack units), 2016 80
Figure 52: Packaging share and growth analysis by container type, 2011-2021 81
Figure 53: Use of container type by markets (in pack units), 2016 82
Figure 54: Packaging share and growth analysis by closure type, 2011-2021 83
Figure 55: Use of closure type by markets (in pack units), 2016 84
Figure 56: Packaging share and growth analysis by outer type, 2011-2021 85
Figure 57: Use of outer type by markets (in pack units), 2016 86
Figure 58: Relative comparison of countries based on PEST analysis 87
Figure 59: Turkey's GDP per capita, 2011-2016 90
Figure 60: Population growth in Turkey, 2011-2016 91
Figure 61: Consumer Price Index, Turkey, 2010-2016 92
Figure 62: Age Profile, Turkey, 2016 93
Figure 63: Consumption of Bakery & Cereals by Gender, Turkey, 2016 94
Figure 64: Consumption of Bakery & Cereals by age, Turkey, 2016 95
Figure 65: Consumption of Bakery & Cereals by education, Turkey, 2016 96
Figure 66: Consumption of Bakery & Cereals by urbanization, Turkey, 2016 97
Figure 67: About GlobalData 139

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