Country Profile: Ice Cream Sector in Turkey

Published : Jul-2017

No. of Pages : 91

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Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Turkey in the global and regional context 5
3.1. Turkey's share in the Global and Eastern EuropeanIce Cream sector 5
3.2. Turkey compared to other leadingcountries in Eastern Europe 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Turkey 7
4.2. Per capita consumption -Turkey compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysisby markets in the Ice Cream sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Artisanal Ice Cream 14
5.3. Market analysis: Impulse Ice Cream-Single Serve 15
5.4. Market analysis: Take-Home and Bulk Ice Cream 18
6. Distribution analysis 21
6.1. Distribution channel share analysis: Ice Cream sector 21
6.2. Distribution channel share analysis: Artisanal Ice Cream 22
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 23
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 29
7.3.1. Impulse Ice Cream-Single Serve 29
7.3.2. Take-Home and Bulk Ice Cream 30
8. Health & Wellness analysis 32
8.1. Market size analysis by Health & Wellness claims 32
8.2. Market share analysis - Health & Wellness product attributes 33
8.3. Market size analysis - Health & Wellness consumer benefits 35
9. Packaging analysis 37
9.1. Packaging share and growth analysis by package material 37
9.2. Packaging share analysis by package material 38
9.3. Packaging share and growth analysis by pack type 39
9.4. Packaging share analysis by pack type 40
9.5. Packaging share and growth analysis by closure type 41
9.6. Packaging share analysis by closure type 42
9.7. Packaging share and growth analysis by primary outer type 43
9.8. Packaging share analysis by primary outer type 44
10. Macroeconomic analysis 45
10.1. GDP per Capita 48
10.2. Population and population growth 49
10.3. Consumer Price Index 50
10.4. Population breakdown by age 51
11. Consumergraphics 52
11.1. Consumption by Gender 52
11.2. Consumption by Age 53
11.3. Consumption by Education 54
11.4. Consumption by Degree of Urbanization 55
12. Methodology 56
13. Definitions 58
14. Appendix 69
15. About GlobalData 82
16. Disclaimer 83
17. Contact Us 84

List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 17
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 19
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 20
Table 7: Brand Value and Volume - Ice Cream sector, 2016 26
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016 27
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016 28
Table 10: Brand Value and Volume - Dairy-Based category 29
Table 11: Brand Value and Volume - Water-Based category 30
Table 12: Brand Value and Volume - Dairy-Based category 30
Table 13: Brand Value and Volume - Water-Based category 31
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 52
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 53
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 54
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 55
Table 18: Market Definitions 58
Table 19: Category Definitions 59
Table 20: Channel Definitions 60
Table 21: Health & Wellness: Product Attributes-Food Minus 61
Table 22: Health & Wellness: Product Attributes - Free From 62
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 63
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 64
Table 25: Health & Wellness: Product Attributes - Food Intolerance 65
Table 26: Health & Wellness: Consumer Benefits - Health Management 66
Table 27: Health & Wellness: Analysis by Consumer Benefits 67
Table 28: Health & Wellness: Consumer Benefits - Performance 68
Table 29: Market Value for Artisanal Ice Cream - by category (TL Million) 2011-2021 69
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 69
Table 31: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021 69
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (TL Million) 2011-2021 70
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 70
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021 71
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (TL Million) 2011-2021 71
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 72
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021 72
Table 38: Sector Value for Artisanal Ice Cream - by market (TL Million) 2011-2021 73
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 74
Table 40: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021 75
Table 41: Components of change- by Market (Off-trade) 75
Table 42: Components of change- by Market (On-trade) 76
Table 43: Ice Cream Sales Distribution in Turkey- by Markets (TL Million), 2016 76
Table 44: Key Health & Wellness product attributes driving sales in Turkey (TL Million) 77
Table 45: Key Health & Wellness consumer benefits driving sales in Turkey (TL Million) 77
Table 46: Packaging Material (in Million pack units) 78
Table 47: Container Type (in Million pack units) 78
Table 48: Closure Type (in Million pack units) 79
Table 49: Primary Outer Type (in Million pack units) 79
Table 50: Exchange Rates: (US$-TL), 2011-2021 80
Table 51: GDP Per Capita (TL) 80
Table 52: Population 80
Table 53: Consumer Price Index 81
Table 54: Age Profile (Millions of Persons) 81

List of Figures
Figure 1: Turkey compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 8
Figure 4: Degree of trading up/down in the Turkish Ice Cream sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Turkish Ice Cream sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Turkey compared to global and Eastern European average, 2016 13
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 15
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 18
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 21
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 22
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 23
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 24
Figure 15: Leading brands in the Turkish Ice Cream sector, value and volume share, 2016 25
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 27
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 28
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 32
Figure 19: Value of Health & Wellness product attributes, 2016-2021 33
Figure 20: Volume of Health & Wellness product attributes, 2016-2021 34
Figure 21: Value of Health & Wellness consumer benefits, 2016-2021 35
Figure 22: Volume of Health & Wellness consumer benefits, 2016-2021 36
Figure 23: Packaging share and growth analysis by package material, 2011-2021 37
Figure 24: Use of package material by markets (in pack units), 2016 38
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 39
Figure 26: Use of pack type by markets (in pack units), 2016 40
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 41
Figure 28: Use of closure type by markets (in pack units), 2016 42
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 43
Figure 30: Use of primary outer type by markets (in pack units), 2016 44
Figure 31: Relative comparison of countries based on PEST analysis 45
Figure 32: Turkey's GDP per capita, 2011-2016 48
Figure 33: Population growth in Turkey, 2011-2016 49
Figure 34: Consumer Price Index, Turkey, 2010-2016 50
Figure 35: Age Profile, Turkey, 2016 51
Figure 36: Consumption of Ice Cream by Gender, Turkey, 2016 52
Figure 37: Consumption of Ice Cream by age, Turkey, 2016 53
Figure 38: Consumption of Ice Cream by education, Turkey, 2016 54
Figure 39: Consumption of Ice Cream by urbanization, Turkey, 2016 55
Figure 40: About GlobalData 82

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Country Profile: Ice Cream Sector in Turkey

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