Published : Mar-2017
No. of Pages : 88
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 7
3. BRAZIL IN ITS REGIONAL CONTEXT 9
3.1. BRAZIL'S MARKET SHARE IN THE GLOBAL AND LATIN AMERICA'S PREPARED MEALS SECTOR 9
3.2. BRAZIL COMPARED TO OTHER MAJOR COUNTRIES IN THE LATIN AMERICA REGION 10
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 11
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN BRAZIL 11
4.2. PER CAPITA CONSUMPTION ANALYSIS - BRAZIL COMPARED TO THE GLOBAL AND THE LATIN AMERICAN REGION 12
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13
4.4. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 29
7.3. PRIVATE LABEL SHARE ANALYSIS 31
8. PRICING ANALYSIS 33
8.1. CHANGE IN AVERAGE PRICE BY MARKET 33
8.2. PRICE COMPARISON BY MARKET 34
8.3. IDENTIFYING THE KEY PRICE SEGMENT IN THE PREPARED MEALS SECTOR 35
9. HEALTH & WELLNESS ANALYSIS 36
9.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 36
9.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 37
9.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 38
9.4. LEADING COMPANIES IN BRAZILIAN HEALTH & WELLNESS MARKET 39
10. PACKAGING ANALYSIS 40
10.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 40
10.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 41
10.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 42
10.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 43
10.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 43
10.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 45
10.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 46
10.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 47
11. MACROECONOMIC ANALYSIS 48
11.1. GDP PER CAPITA 52
11.2. POPULATION AND POPULATION GROWTH 53
11.3. CONSUMER PRICE INDEX 54
11.4. POPULATION BREAKDOWN BY AGE 55
12. CONSUMER DEMOGRAPHICS 56
12.1. CONSUMPTION BY GENDER 56
12.2. CONSUMPTION BY AGE 57
12.3. CONSUMPTION BY EDUCATION 58
12.4. CONSUMPTION BY URBANIZATION 59
13. METHODOLOGY 60
14. DEFINITIONS 61
15. APPENDIX 72
16. ABOUT GLOBALDATA 91
17. DISCLAIMER 92
18. CONTACT US 93
List of Tables
TABLE 1: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 48
TABLE 2: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016) 56
TABLE 3: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016) 57
TABLE 4: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016) 58
TABLE 5: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016) 59
TABLE 6: MARKET DEFINITIONS 61
TABLE 7: CATEGORY DEFINITIONS 61
TABLE 8: CHANNEL DEFINITIONS 63
TABLE 9: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 64
TABLE 10: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 65
TABLE 11: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 66
TABLE 12: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 67
TABLE 13: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 68
TABLE 14: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 69
TABLE 15: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 70
TABLE 16: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 71
TABLE 17: MARKET VALUE-BY CATEGORY 2011-2021 (R$ MILLIONS) 72
TABLE 18: MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 73
TABLE 19: MARKET VOLUME-BY CATEGORY (2011-2021) 74
List of Figures
FIGURE 1: VALUE SHARE OF BRAZIL IN THE GLOBAL AND LATIN AMERICA PREPARED MEALS SECTOR, 2011-021 9
FIGURE 2: BRAZIL COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 10
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 11
FIGURE 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - BRAZIL COMPARED TO GLOBAL AND LATIN AMERICA, 2011-2021 12
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 6: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021 14
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - BRAZIL COMPARED TO THE GLOBAL AND LATIN AMERICA AVERAGE, 2016 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE BRAZILIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 24: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 31
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 32
FIGURE 27: COMPARISON OF AVERAGE PRICE PER KG BY MARKET, 2016* 34
FIGURE 28: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 36
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 37
FIGURE 30: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 38
FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS 39
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 40
FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 42
FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 44
FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 46
FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 39: BRAZIL'S GDP PER CAPITA, 2011-2016 52
FIGURE 40: CONSUMER PRICE INDEX, BRAZIL, 2010-2016 54
FIGURE 41: CONSUMPTION OF PREPARED MEALS BY EDUCATION, BRAZIL 2016 58
FIGURE 42: CONSUMPTION OF PREPARED MEALS BY URBANIZATION - BRAZIL 2016 59
