Country Profile: Savory Snacks Sector in Turkey

Published : Jul-2017

No. of Pages : 105

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Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Turkey in the global and regional context 5
3.1. Turkey's share in the Global and Eastern European Savory Snacks sector 5
3.2. Turkey compared to other leading countries in Eastern Europe 6
4. Market size analysis - Savory Snacks sector 7
4.1. Value and volume analysis - Savory Snacks sector in Turkey 7
4.2. Per capita consumption - Turkey compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Savory Snacks sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Ethnic/Traditional Snacks 13
5.3. Market analysis: Meat Snacks 14
5.4. Market analysis: Nuts and Seeds 15
5.5. Market analysis: Popcorn 17
5.6. Market analysis: Potato Chips 19
5.7. Market analysis: Pretzels 20
5.8. Market analysis: Processed Snacks 21
6. Distribution analysis 24
6.1. Distribution channel share analysis: Savory Snacks 24
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25
6.3. Distribution channel share analysis: Meat Snacks 26
6.4. Distribution channel share analysis: Nuts and Seeds 27
6.5. Distribution channel share analysis: Popcorn 28
6.6. Distribution channel share analysis: Potato Chips 29
6.7. Distribution channel share analysis: Pretzels 30
6.8. Distribution channel share analysis: Processed Snacks 31
7. Competitive landscape 32
7.1. Brand share analysis by sector 32
7.2. Brand share analysis by markets 34
7.3. Brand share analysis by category 38
7.3.1. Nuts and Seeds 38
7.3.2. Popcorn 39
7.3.3. Processed Snacks 40
7.4. Private label share analysis 42
8. Health & Wellness analysis 44
8.1. Market size analysis by Health & Wellness claims 44
8.2. Market share analysis - Health & Wellness product attributes 45
8.3. Market size analysis - Health & Wellness consumer benefits 47
9. Packaging analysis 49
9.1. Packaging share and growth analysis by package material 49
9.2. Packaging share analysis by package material 50
9.3. Packaging share and growth analysis by pack type 51
9.4. Packaging share analysis by pack type 52
9.5. Packaging share and growth analysis by closure type 53
9.6. Packaging share analysis by closure type 54
9.7. Packaging share and growth analysis by primary outer type 55
9.8. Packaging share analysis by primary outer type 56
10. Macroeconomic analysis 57
10.1. GDP per Capita 60
10.2. Population and population growth 61
10.3. Consumer Price Index 62
10.4. Population breakdown by age 63
11. Consumergraphics 64
11.1. Consumption by Gender 64
11.2. Consumption by Age 65
11.3. Consumption by Education 66
11.4. Consumption by Urbanization 67
12. Methodology 69
13. Definitions 70
14. Appendix 81
15. About GlobalData 96
16. Disclaimer 97
17. Contact Us 98

List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Savory Snacks sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021 16
Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16
Table 5: Value analysis of Popcorn market by categories, 2011-2021 18
Table 6: Volume analysis of Popcorn market by categories, 2011-2021 18
Table 7: Value analysis of Processed Snacks market by categories, 2011-2021 22
Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021 23
Table 9: Brand Value and Volume - Savory Snacks sector, 2016 33
Table 10: Brand Value and Volume - Nuts and Seeds market, 2016 34
Table 11: Brand Value and Volume - Popcorn market, 2016 35
Table 12: Brand Value and Volume - Potato Chips market, 2016 36
Table 13: Brand Value and Volume - Processed Snacks market, 2016 37
Table 14: Brand Value and Volume - Peanuts category 38
Table 15: Brand Value and Volume - Other Nuts and Seeds category 38
Table 16: Brand Value and Volume - Microwaveable Popcorn category 39
Table 17: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016 39
Table 18: Brand Value and Volume - Unpopped Corn category, 2016 39
Table 19: Brand Value and Volume - Corn Chips category, 2016 40
Table 20: Brand Value and Volume - Extruded Snacks category, 2016 40
Table 21: Brand Value and Volume - Pork Scratchings category, 2016 40
Table 22: Brand Value and Volume - Tortilla Chips category, 2016 41
Table 23: Use of primary outer type by markets (in pack units), 2016 56
Table 24: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 64
Table 25: Consumption of Savory Snacks by age and markets (Kg Million, 2016) 65
Table 26: Consumption of Savory Snacks by education and markets (Kg Million, 2016) 66
Table 27: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016) 67
Table 28: Market Definitions 70
Table 29: Category Definitions 71
Table 30: Channel Definitions 72
Table 31: Health & Wellness: Product Attributes-Food Minus 73
Table 32: Health & Wellness: Product Attributes - Free From 74
Table 33: Health & Wellness: Product Attributes - Functional & Fortified 75
Table 34: Health & Wellness: Product Attributes - Naturally Healthy 76
Table 35: Health & Wellness: Product Attributes - Food Intolerance 77
Table 36: Health & Wellness: Consumer Benefits - Health Management 78
Table 37: Health & Wellness: Analysis by Consumer Benefits 79
Table 38: Health & Wellness: Consumer Benefits - Performance 80
Table 39: Market Value for Ethnic/Traditional Snacks - by category (TL Million) 2011-2021 81
Table 40: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021 81
Table 41: Market Volume for Ethnic/Traditional Snacks - by category (Kg Thousand) 2011-2021 81
Table 42: Market Value for Meat Snacks - by category (TL Million) 2011-2021 82
Table 43: Market Value for Meat Snacks - by category (US$ Million) 2011-2021 82
Table 44: Market Volume for Meat Snacks - by category (Kg Thousand) 2011-2021 82
Table 45: Market Value for Nuts and Seeds - by category (TL Million) 2011-2021 83
Table 46: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021 83
Table 47: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021 84
Table 48: Market Value for Popcorn - by category (TL Million) 2011-2021 84
Table 49: Market Value for Popcorn - by category (US$ Million) 2011-2021 85
Table 50: Market Volume for Popcorn - by category (Kg Million) 2011-2021 85
Table 51: Market Value for Potato Chips - by category (TL Million) 2011-2021 86
Table 52: Market Value for Potato Chips - by category (US$ Million) 2011-2021 86
Table 53: Market Volume for Potato Chips - by category (Kg Million) 2011-2021 86
Table 54: Market Value for Pretzels - by category (TL Million) 2011-2021 87
Table 55: Market Value for Pretzels - by category (US$ Million) 2011-2021 87
Table 56: Market Volume for Pretzels - by category (Kg Million) 2011-2021 87
Table 57: Market Value for Processed Snacks - by category (TL Million) 2011-2021 88
Table 58: Market Value for Processed Snacks - by category (US$ Million) 2011-2021 88
Table 59: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021 89
Table 60: Components of change - by Market 89
Table 61: Savory Snacks Sales Distribution in Turkey - by Markets (TL Million), 2016 90
Table 62: Key Health & Wellness product attributes driving sales in Turkey (TL Million) 91
Table 63: Key Health & Wellness product attributes driving sales in Turkey (TL Million) 91
Table 64: Packaging Material (in Million pack units) 92
Table 65: Pack Type (in Million pack units) 92
Table 66: Closure Type (in Million pack units) 93
Table 67: Primary Outer Type (in Million pack units) 93
Table 68: Exchange Rates: (US$-TL), 2011-2021 94
Table 69: GDP Per Capita (TL) 94
Table 70: Population 94
Table 71: Consumer Price Index 94
Table 72: Age Profile (Millions of Persons) 95

List of Figures
Figure 1: Turkey compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 8
Figure 4: Degree of trading up/down in the Turkish Savory Snacks sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in Turkey compared to global and Eastern European average, 2016 12
Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13
Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15
Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021 17
Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021 19
Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021 20
Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021 21
Figure 14: Distribution channel share, Savory Snacks, 2011-2016 24
Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25
Figure 16: Distribution channel share, Meat Snacks market, 2011-2016 26
Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016 27
Figure 18: Distribution channel share, Popcorn market, 2011-2016 28
Figure 19: Distribution channel share, Potato Chips market, 2011-2016 29
Figure 20: Distribution channel share, Pretzels market, 2011-2016 30
Figure 21: Distribution channel share, Processed Snacks market, 2011-2016 31
Figure 22: Leading brands in the Turkish Savory Snacks sector, value and volume share, 2016 32
Figure 23: Leading brands in the Nuts and Seeds market, value and volume share, 2016 34
Figure 24: Leading brands in the Popcorn market, value and volume share, 2016 35
Figure 25: Leading brands in the Potato Chips market, value and volume share, 2016 36
Figure 26: Leading brands in the Processed Snacks market, value and volume share, 2016 37
Figure 27: Private label penetration by markets (value terms), 2016 42
Figure 28: Growth analysis, private label and brands, (2011-2016) 43
Figure 29: Value of Health & Wellness claims by market, US$ million, 2016-2021 44
Figure 30: Value analysis by Health & Wellness product attributes, 2016 45
Figure 31: Volume analysis by Health & Wellness product attributes, 2016 46
Figure 32: Value analysis by Health & Wellness consumer benefits, 2016 47
Figure 33: Volume analysis by Health & Wellness consumer benefits, 2016 48
Figure 34: Packaging share and growth analysis by package material, 2011-2021 49
Figure 35: Use of package material by markets (in pack units), 2016 50
Figure 36: Packaging share and growth analysis by pack type, 2011-2021 51
Figure 37: Use of pack type by markets (in pack units), 2016 52
Figure 38: Packaging share and growth analysis by closure type, 2011-2021 53
Figure 39: Use of closure type by markets (in pack units), 2016 54
Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 55
Figure 41.1: Relative comparison of countries based on PEST analysis 57
Figure 42: Turkey's GDP per capita, 2011-2016 60
Figure 43: Population growth in Turkey, 2011-2016 61
Figure 44: Consumer Price Index, Turkey, 2010-2016 62
Figure 45: Age Profile, Turkey, 2016 63
Figure 46: Consumption of Savory Snacks by Gender, Turkey, 2016 64
Figure 47: Consumption of Savory Snacks by age, Turkey, 2016 65
Figure 48: Consumption of Savory Snacks by education, Turkey, 2016 66
Figure 49: Consumption of Savory Snacks by urbanization, Turkey, 2016 67
Figure 50: About GlobalData 96

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