Country Profile: Spirits Sector in Peru

Published : Oct-2017

No. of Pages : 104

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Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Peru in the global and regional context 3
3.1. Peru's share in the Global and Latin American Spirits sector 3
3.2. Peru compared to other leading countries in Latin America 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Peru 5
4.2. Per capita consumption -Peru compared to Latin America and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 21
5.8. Market analysis: Vodka 22
5.9. Market analysis: Whiskey 24
6. Distribution analysis 27
6.1. Distribution channel share analysis: Spirits 27
6.2. Distribution channel share analysis: Brandy 28
6.3. Distribution channel share analysis: Gin & Genever 29
6.4. Distribution channel share analysis: Liqueurs 30
6.5. Distribution channel share analysis: Rum 31
6.6. Distribution channel share analysis: Specialty Spirits 32
6.7. Distribution channel share analysis: Tequila & Mezcal 33
6.8. Distribution channel share analysis: Vodka 34
6.9. Distribution channel share analysis: Whiskey 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 40
7.3. Brand share analysis by category 50
7.3.1. Brandy 50
7.3.2. Liqueurs 51
7.3.3. Rum 53
7.3.4. Specialty Spirits 54
7.3.5. Vodka 55
7.3.6. Whiskey 56
8. Packaging analysis 57
8.1. Packaging share and growth analysis by package material 57
8.2. Packaging share analysis by package material 58
8.3. Packaging share and growth analysis by pack type 59
8.4. Packaging share analysis by pack type 60
8.5. Packaging share and growth analysis by closure type 61
8.6. Packaging share analysis by closure type 62
8.7. Packaging share and growth analysis by primary outer type 63
8.8. Packaging share analysis by primary outer type 64
9. Macroeconomic analysis 65
9.1. GDP per Capita 68
9.2. Population and population growth 69
9.3. Consumer Price Index 70
9.4. Population breakdown by age 71
10. Consumer graphics 72
10.1. Consumption by Gender 72
10.2. Consumption by Age 73
10.3. Consumption by Education 74
10.4. Consumption by Urbanization 75
11. Methodology 76
12. Definitions 77
13. Appendix 81
14. About GlobalData 95
15. Disclaimer 96
16. Contact Us 97

List of Tables
Table 1: Volume share of Peru in the global and Latin America Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption (by markets) in Peru , Latin America and Global average, 2016 10
Table 4: Value analysis of Brandy market categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 12
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 8: Value analysis of Rum market categories, 2011-2021 17
Table 9: Volume analysis of Rum market by categories, 2011-2021 17
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 19
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 20
Table 12: Value analysis of Vodka market by categories, 2011-2021 23
Table 13: Volume analysis of Specialty Spirits market by categories, 2011-2021 23
Table 14: Value analysis of Whiskey market by categories, 2011-2021 25
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 26
Table 16: Brand Volume - Spirits sector, 2016 37
Table 17: Brand Volume - Brandy market, 2016 40
Table 18: Brand Volume - Gin & Genever market, 2016 41
Table 19: Brand Volume - Liqueurs market, 2016 42
Table 20: Brand Volume - Rum market, 2016 44
Table 21: Brand Volume - Specialty Spirits market, 2016 45
Table 22: Brand Volume - Tequila & Mezcal market, 2016 47
Table 23: Brand Volume - Vodka market, 2016 48
Table 24: Brand Volume - Whiskey market, 2016 49
Table 25: Brand Volume - Cognac category 50
Table 26: Brand Volume - Other Grape Brandy category, 2016 50
Table 27: Brand Volume - Bitters category, 2016 51
Table 28: Brand Volume - Cream Liqueurs category, 2016 51
Table 29: Brand Volume - Fruit Liqueurs category, 2016 52
Table 30: Brand Volume - Other Liqueurs category, 2016 52
Table 31: Brand Volume - Dark Rum category, 2016 53
Table 32: Brand Volume - Light Rum category, 2016 53
Table 33: Brand Volume - Other Specialty sector, 2016 54
Table 34: Brand Volume - Flavoured Vodka category, 2016 55
Table 35: Brand Volume - Unflavoured Vodka category, 2016 55
Table 36: Brand Volume - American Whiskey category, 2016 56
Table 37: Brand Volume - Scotch Whisky category, 2016 56
Table 38: Consumption of Spirits by gender and markets (Million Liters, 2016) 72
Table 39: Consumption of Spirits by age and markets (Million Liters, 2016) 73
Table 40: Consumption of Spirits by education and markets (Thousand Liters, 2016) 74
Table 41: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 75
Table 42: Market Definitions 77
Table 43: Category Definitions 78
Table 44: Channel Definitions 80
Table 45: Market Value for Brandy - by category (S/. Million) 2011-2021 81
Table 46: Market Value for Brandy - by category (US$ Million) 2011-2021 81
Table 47: Market Volume for Brandy - by category (Million Liters) 2011-2021 82
Table 48: Market Value for Liqueurs - by category (S/. Million) 2011-2021 82
Table 49: Market Value for Liqueurs - by category (US$ Million) 2011-2021 83
Table 50: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 83
Table 51: Market Value for Rum - by category (S/. Million) 2011-2021 84
Table 52: Market Value for Rum - by category (US$ Million) 2011-2021 84
Table 53: Market Volume for Rum - by category (Million Liters) 2011-2021 84
Table 54: Market Value for Specialty Spirits - by category (S/. Million) 2011-2021 85
Table 55: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 85
Table 56: Market Value for Vodka - by category (S/. Million) 2011-2021 86
Table 57: Market Value for Vodka - by category (US$ Million) 2011-2021 86
Table 58: Market Volume for Vodka - by category (Million Liters) 2011-2021 87
Table 59: Market Value for Whiskey - by category (S/. Million) 2011-2021 87
Table 60: Market Value for Whiskey - by category (US$ Million) 2011-2021 88
Table 61: Market Volume for Whiskey - by category (Million Liters) 2011-2021 88
Table 62: Components of change - by Market, 2015-2016 89
Table 63: Spirits Sales Distribution in Germany - by Markets (Thousand Liters ), 2016 90
Table 64: Package Material (in Million pack units) 91
Table 65: Pack Type (in Million pack units) 91
Table 66: Closure Type (in Million pack units) 91
Table 67: Primary Outer Type (in Million pack units) 92
Table 68: Exchange Rates: (US$-S/.), 2011-2021 93
Table 69: GDP Per Capita (S/.), 2011-2016 93
Table 70: Population, 2011-2016 93
Table 71: Consumer Price Index, 2011-2016 94
Table 72: Age Profile (Millions of Persons) , 2016 94

List of Figures
Figure 1: Peru compared to other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Peru compared to global and Latin American average, 2011-2021 6
Figure 4: Degree of trading up/down in the Peruvian Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 21
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 22
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 24
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 27
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 28
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 29
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 30
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 31
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 32
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 33
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 34
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 35
Figure 23: Leading brands in the Peruvian Spirits sector, volume share, 2016 36
Figure 24: Leading brands in the Brandy market, volume share, 2016 40
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 41
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 42
Figure 27: Leading brands in the Rum market, volume share, 2016 44
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 45
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 47
Figure 30: Leading brands in the Vodka market, volume share, 2016 48
Figure 31: Leading brands in the Whiskey market, volume share, 2016 49
Figure 32: Packaging share and growth analysis by package material, 2011-2021 57
Figure 33: Use of package material by markets (in pack units), 2016 58
Figure 34: Packaging share and growth analysis by pack type, 2011-2021 59
Figure 35: Use of pack type by markets (in pack units), 2016 60
Figure 36: Packaging share and growth analysis by closure type, 2011-2021 61
Figure 37: Use of closure type by markets (in pack units), 2016 62
Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 63
Figure 39: Use of primary outer type by markets (in pack units), 2016 64
Figure 40: Relative comparison of countries based on PEST analysis 65
Figure 41: Peru's GDP per capita, 2011-2016 68
Figure 42: Population growth in Peru, 2011-2016 69
Figure 43: Consumer Price Index, Peru, 2010-2016 70
Figure 44: Age Profile, Peru, 2016 71
Figure 45:Consumption of Spirits by Gender, Peru, 2016 72
Figure 46:Consumption of Spirits by age, Peru, 2016 73
Figure 47:Consumption of Spirits by education, Peru, 2016 74
Figure 48: Consumption of Spirits by urbanization, Peru, 2016 75
Figure 49: About GlobalData 95

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