Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.2 Market Breakup and Data Triangulation
2.3 Key Industry Insights
2.4 Market Size Estimation
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Market Forecast
2.6 Microquadrant Research Methodology
2.6.1 Vendor Inclusion Criteria
2.7 Research Assumptions
2.8 Limitations of the Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Customer Data Platform Market
4.2 Market Top 3 Applications
4.3 Market By Region
4.4 Market in North America, By Application and Industry Vertical
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Spending on Marketing and Advertising Activities By Enterprises
5.2.1.2 Changing Landscape of Customer Intelligence
5.2.1.3 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
5.2.3 Opportunities
5.2.3.1 Automated Smart Machines to Drive Customer Experience
5.2.3.2 Increasing Investment and Funding in CDP Startups
5.2.4 Challenges
5.2.4.1 Longer Time Required for Creating Marketing Campaigns
5.2.4.2 Confusion Around What CDP Can and Should Do
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case: to Understand an Increasingly Diverse Customer Base Across Industries
5.3.1.2 Use Case: to Drive A Highly Personalized Account-Based Marketing Campaign
5.3.1.3 Use Case: to Close More Valuable Deals Quickly
5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation
5.4.2 Governance, Risk, and Compliance
5.4.3 European Union Data Protection Regulation
5.4.4 Can-Spam Act
5.4.5 Eprivacy Regulation
5.4.6 SOC 2 Type 2 Compliance
5.4.7 California Consumer Privacy Act
5.5 Future Outlook
5.5.1 Competitive Benchmarking
5.6 Customer Data Platform Architecture
6 Customer Data Platform Market, By Component
6.1 Introduction
6.1.1 Component: Market Drivers
6.2 Platform
6.3 Services
6.3.1 Consulting Services
6.3.1.1 Support and Maintenance
7 Customer Data Platform Market By Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Market Drivers
7.2 Cloud
7.3 On-Premises
8 Customer Data Platform Market By Organization Size
8.1 Introduction
8.1.1 Organization Size: Market Drivers
8.2 Small and Medium-Sized Enterprises
8.3 Large Enterprises
9 Customer Data Platform Market By Application
9.1 Introduction
9.1.1 Application: Market Drivers
9.2 Personalized Recommendations
9.3 Predictive Analytics
9.4 Customer Engagement and Retention
9.5 Marketing Data Segmentation
9.6 Security Management
9.7 Others
10 Customer Data Platform Market By Industry Vertical
10.1 Introduction
10.1.1 Industry Vertical: Market Drivers
10.2 Banking, Financial Services, and Insurance
10.3 Retail and eCommerce
10.4 Media and Entertainment
10.5 Travel and Hospitality
10.6 Telecom and It
10.7 Healthcare
10.8 Other Industry Verticals
11 Customer Data Platform Market By Capability
11.1 Introduction
11.2 Open Access
11.3 Real-Time Analytics
11.4 Audience Management
11.5 Identity Management
12 Customer Data Platform Market By Region
12.1 Introduction
12.2 North America
12.2.1 North America: Market Drivers
12.2.2 United States
12.2.3 Canada
12.3 Europe
12.3.1 Europe: Market Drivers
12.3.2 United Kingdom
12.3.3 Germany
12.3.4 France
12.3.5 Rest of Europe
12.4 Asia Pacific
12.4.1 Asia Pacific: Market Drivers
12.4.2 China
12.4.3 Japan
12.4.4 India
12.4.5 Rest of Asia Pacific
12.5 Middle East and Africa
12.5.1 Middle East and Africa: Customer Data Platform Market Drivers
12.5.2 Middle East
12.5.3 Africa
12.6 Latin America
12.6.1 Latin America: Market Drivers
12.6.2 Brazil
12.6.3 Mexico
12.6.4 Rest of Latin America
13 Competitive Landscape
13.1 Introduction
13.2 Startup Microquadrant Overview
13.2.1 Progressive Companies
13.2.2 Responsive Companies
13.2.3 Dynamic Companies
13.2.4 Starting Blocks
14 Company Profiles
14.1 Introduction
(Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis)*
14.2 Oracle
14.3 SAP
14.4 Adobe
14.5 Salesforce
14.6 Microsoft
14.7 SAS Institute
14.8 Teradata
14.9 Nice
14.10 Dun & Bradstreet
14.11 Leadspace
14.12 Zylotech
14.13 Bluevenn
14.14 Calibermind
14.15 Celebrus (D4t4 Solutions)
14.16 Tealium
14.17 Agilone
14.18 Blueconic
14.19 Lytics
14.20 Ignitionone
14.21 Amperity
*Details on Business Overview, Platforms and Services Offered, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14.22 Right to Win
15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customization
15.4 Related Reports
15.5 Author Details
List of Tables
Table 1 United States Dollar Exchange Rate, 2016–2019
Table 2 Evaluation Criteria
Table 3 Customer Data Platform Market Size and Growth, 2020–2025 (USD Million)
Table 4 Analysis of Product Portfolio of Major Players in the Market
Table 5 Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 6 Platform: Market Size By Region, 2018–2025 (USD Million)
Table 7 Services: Market Size By Type, 2018–2025 (USD Million)
Table 8 Services: Market Size By Region, 2018–2025 (USD Million)
Table 9 Consulting Market Size, By Region, 2018–2025 (USD Million)
Table 10 Support and Maintenance Market Size, By Region, 2018–2025 (USD Million)
Table 11 Customer Data Platform Market Size, By Deployment Mode, 2018–2025 (USD Million)
Table 12 Cloud: Market Size By Region, 2018–2025 (USD Million)
Table 13 On-Premises: Market Size By Region, 2018–2025 (USD Million)
Table 14 Market Size By Organization Size, 2018–2025 (USD Million)
Table 15 Small and Medium-Sized Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 16 Large Enterprises: Market Size By Region, 2018–2025 (USD Million)
Table 17 Customer Data Platform Market Size, By Application, 2020–2025 (USD Million)
Table 18 Personalized Recommendations: Market Size By Region, 2020–2025 (USD Million)
Table 19 Predictive Analytics: Market Size By Region, 2020–2025 (USD Million)
Table 20 Customer Engagement and Retention: Market Size By Region, 2020–2025 (USD Million)
Table 21 Marketing Data Segmentation: Market Size By Region, 2020–2025 (USD Million)
Table 22 Security Management: Market Size By Region, 2020–2025 (USD Million)
Table 23 Others: Market Size By Region, 2020–2025 (USD Million)
Table 24 Customer Data Platform Market Size, By Industry Vertical, 2020–2025 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size, By Region, 2020–2025 (USD Million)
Table 26 Retail and eCommerce: Market Size By Region, 2020–2025 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2020–2025 (USD Million)
Table 28 Travel and Hospitality: Market Size By Region, 2020–2025 (USD Million)
Table 29 Telecom and It: Market Size By Region, 2020–2025 (USD Million)
Table 30 Healthcare: Market Size By Region, 2020–2025 (USD Million)
Table 31 Other Industry Verticals: Market Size By Region, 2020–2025 (USD Million)
Table 32 Customer Data Platform Market Size, By Region, 2020–2025 (USD Million)
Table 33 North America: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 34 North America: Market Size By Service, 2020–2025 (USD Million)
Table 35 North America: Market Size By Application, 2020–2025 (USD Million)
Table 36 North America: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 37 North America: Market Size By Organization Size, 2020–2025 (USD Million)
Table 38 North America: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 39 North America: Market Size By Country, 2020–2025 (USD Million)
Table 40 United States: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 41 United States: Market Size By Service, 2020–2025 (USD Million)
Table 42 United States: Market Size By Application, 2020–2025 (USD Million)
Table 43 United States: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 44 United States: Market Size By Organization Size, 2020–2025 (USD Million)
Table 45 United States: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 46 Canada: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 47 Canada: Market Size By Service, 2020–2025 (USD Million)
Table 48 Canada: Market Size By Application, 2020–2025 (USD Million)
Table 49 Canada: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 50 Canada: Market Size By Organization Size, 2020–2025 (USD Million)
Table 51 Canada: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 52 Europe: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 53 Europe: Market Size By Service, 2018–2025 (USD Million)
Table 54 Europe: Market Size By Application, 2018–2025 (USD Million)
Table 55 Europe: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 56 Europe: Market Size By Organization Size, 2018–2025 (USD Million)
Table 57 Europe: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 58 Europe: Market Size By Country, 2018–2025 (USD Million)
Table 59 United Kingdom: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 60 United Kingdom: Market Size By Service, 2018–2025 (USD Million)
Table 61 United Kingdom: Market Size By Application, 2018–2025 (USD Million)
Table 62 United Kingdom: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 63 United Kingdom: Market Size By Organization Size, 2018–2025 (USD Million)
Table 64 Germany: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 65 Germany: Market Size By Service, 2018–2025 (USD Million)
Table 66 Germany: Market Size By Application, 2018–2025 (USD Million)
Table 67 Germany: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 68 Germany: Market Size By Organization Size, 2018–2025 (USD Million)
Table 69 France: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 70 France: Market Size By Service, 2018–2025 (USD Million)
Table 71 France: Market Size By Application, 2018–2025 (USD Million)
Table 72 France: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 73 France: Market Size By Organization Size, 2018–2025 (USD Million)
Table 74 Asia Pacific: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 75 Asia Pacific: Market Size By Service, 2020–2025 (USD Million)
Table 76 Asia Pacific: Market Size By Application, 2020–2025 (USD Million)
Table 77 Asia Pacific: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 78 Asia Pacific: Market Size By Organization Size, 2020–2025 (USD Million)
Table 79 Asia Pacific: Market Size By Industry Vertical, 2020–2025 (USD Million)
Table 80 Asia Pacific: Market Size By Country, 2020–2025 (USD Million)
Table 81 China: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 82 China: Market Size By Service, 2020–2025 (USD Million)
Table 83 China: Market Size By Application, 2020–2025 (USD Million)
Table 84 China: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 85 China: Market Size By Organization Size, 2020–2025 (USD Million)
Table 86 Japan: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 87 Japan: Market Size By Service, 2020–2025(USD Million)
Table 88 Japan: Market Size By Application, 2020–2025 (USD Million)
Table 89 Japan: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 90 Japan: Market Size By Organization Size, 2020–2025 (USD Million)
Table 91 India: Customer Data Platform Market Size, By Component, 2020–2025 (USD Million)
Table 92 India: Market Size By Service, 2020–2025 (USD Million)
Table 93 India: Market Size By Application, 2020–2025 (USD Million)
Table 94 India: Market Size By Deployment Mode, 2020–2025 (USD Million)
Table 95 India: Market Size By Organization Size, 2020–2025 (USD Million)
Table 96 Middle East and Africa: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 97 Middle East and Africa: Market Size By Service, 2018–2025 (USD Million)
Table 98 Middle East and Africa: Market Size By Application, 2018–2025 (USD Million)
Table 99 Middle East and Africa: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 100 Middle East and Africa: Market Size By Organization Size, 2018–2025 (USD Million)
Table 101 Middle East and Africa: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 102 Middle East and Africa: Market Size By Country, 2018–2025 (USD Million)
Table 103 Latin America: Customer Data Platform Market Size, By Component, 2018–2025 (USD Million)
Table 104 Latin America: Market Size By Service, 2018–2025 (USD Million)
Table 105 Latin America: Market Size By Application, 2018–2025 (USD Million)
Table 106 Latin America: Market Size By Deployment Mode, 2018–2025 (USD Million)
Table 107 Latin America: Market Size By Organization Size, 2018–2025 (USD Million)
Table 108 Latin America: Market Size By Industry Vertical, 2018–2025 (USD Million)
Table 109 Latin America: Market Size By Country, 2018–2025 (USD Million)
List of Figures
Figure 1 Customer Data Platform Market: Research Design
Figure 2 Breakup of Primary Interviews: By Company, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology – Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 5 Market Size Estimation Methodology – Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Market
Figure 6 Market Size Estimation Methodology – Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Market Size Estimation Methodology – Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 8 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
Figure 9 Factor Analysis
Figure 10 Customer Data Platform Market: Assumptions
Figure 11 Market Snapshot By Component
Figure 12 Market Snapshot By Service
Figure 13 Customer Data Platform Snapshot, By Deployment Mode
Figure 14 Market Snapshot By Organization Size
Figure 15 Market Snapshot By Application
Figure 16 Market Snapshot By Vertical
Figure 17 Market Snapshot By Region
Figure 18 Increasing Spending on Marketing and Advertising Activities By Enterprises and Proliferation of Customer Channels to Be the Key Factors Driving the Overall Growth of the Customer Data Platform Market
Figure 19 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America to Hold the Highest Market Share in 2020
Figure 21 Customer Retention & Engagement Application and Travel & Hospitality Industry Vertical in North America Accounted for the Highest Shares in the Market in 2020
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
Figure 23 Customer Data Platform Functionality
Figure 24 Platform Segment to Account for A Larger Market Size During the Forecast Period
Figure 25 Support and Maintenance Segment to Grow at A Higher CAGR During the Forecast Period
Figure 26 Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 27 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 28 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 29 Travel and Hospitality Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 30 North America to Account for the Largest Market Size During the Forecast Period
Figure 31 India to Register the Highest CAGR During the Forecast Period
Figure 32 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 33 North America: Market Snapshot
Figure 34 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Figure 35 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 36 Asia Pacific: Market Snapshot
Figure 37 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 38 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 39 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Figure 40 Customer Data Platform Market (Startup), Competitive Leadership Mapping, 2020
Figure 41 Oracle: Company Snapshot
Figure 42 Oracle: SWOT Analysis
Figure 43 SAP: Company Snapshot
Figure 44 SAP: SWOT Analysis
Figure 45 Adobe: Company Snapshot
Figure 46 Adobe: SWOT Analysis
Figure 47 Salesforce: Company Snapshot
Figure 48 Salesforce: SWOT Analysis
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
Figure 51 SAS Institute: Company Snapshot
Figure 52 Teradata: Company Snapshot
Figure 53 Nice: Company Snapshot
