Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role

2019-03-28
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Published : Mar-2019
No. of Pages : 24
Table of Contents
List of exhibits
Executive summary
Section 1: Definitions & ecommerce market context in Africa and the Middle East (AME)
Ecommerce definition
Ecommerce market drivers in AME
Improved connectivity
Locally adapted payment options
Innovative last-mile delivery solutions
Key ecommerce players in AME
Telco's role in the ecommerce value chain
Section 2: Case studies
Safaricom Kenya
Zain Iraq
Section 3: Key findings and recommendations
Appendix
Acronyms and definitions
Companies mentioned
Related research

List of Figures
EXHIBIT 1: Definition of Ecommerce
EXHIBIT 2: Global Ecommerce Market Insights
EXHIBIT 3: Competitive Ecommerce Market Drivers In AME
EXHIBIT 4: Residential Broadband Lines Penetration of Households, 2018 vs. 2023
EXHIBIT 5: Mobile Internet Subscriptions Penetration of the Population, 2018 vs. 2023
EXHIBIT 6: Smartphone Penetration of the Population, 2018 vs. 2023
EXHIBIT 7: Credit Card And Debit Card Penetration in Selected Markets in the AME, 2018
EXHIBIT 8: Mobile Money Users as a Percentage Of Unique Mobile Users in the AME, 2018
EXHIBIT 9: Last-Mile Delivery Plays a Key Role in the AME Customer Purchasing Journey
EXHIBIT 10: Leading Ecommerce Platforms in AME
EXHIBIT 11: Sample of Telco ICT Proposition for Ecommerce Players Mapped Against the Ecommerce Customer Journey
EXHIBIT 12: Safaricom's M-commerce Platform
EXHIBIT 13: Zain Iraq Ecommerce Value Proposition
Filed in: Information Technology
Publisher : GlobalData