Table of Contents
Introduction
Acronyms and definitions
Methodology, sample size and key points
Profile of respondents
Product adoption status, revenue share projections and investment outlook
Organizations status on mobile money product offerings 11 Projected change in investment on mobile money services over the next two year
Expected contribution by mobile money towards overall revenue during the next two years
Key drivers, challenges and growth prospects
Major factors influencing mobile money usage over the next two years
Trends expected to significantly impact mobile money during the next two years
Expected change in growth prospects of product offerings over the next two years
Regional growth outlook for mobile money over the next two years
Barriers towards future growth outlook of mobile money
Appendix
List of Tables
Distribution of survey respondents by region, 2015
Distribution of survey respondents by company type, 2015
Distribution of survey respondents by size (turnover), 2015
Distribution of survey respondents by position, 2015
Current adoption and future plans around mobile money services, 2015-2016
Top five mobile money services in North America and Latin America as measured by the sum of respondents currently using
and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services in Europe, Asia and Middle East/Africa as measured by the sum of respondents
currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services by size of company as measured by the sum of respondents currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Change survey respondents expect in investment in mobile money services over the next two years,by region and globally
Change survey respondents expect in investment in mobile money services over the next two years, by size of company
Change survey respondents expect in investment in mobile money services over the next two years, by type of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years, global
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by size of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by type of company
Leading factors driving mobile money usage in the next two years as measured by share of respondents who believe each factor will be a positive driver
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: North America and Latin America
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: Europe, Asia-pacific, Middle East and Africa
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by size of company
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by type of company
Top trends significantly impacting mobile money over the next two years according to survey respondents
Top four trends significantly impacting mobile money over the next two years according to survey respondents in North America and Latin America
Top four trends significantly impacting mobile money over the next two years according to survey respondents in Europe, Asia-Pacific and Middle East and Africa
Top four trends significantly impacting mobile money over the next two years according to survey respondents by size of company
Top four trends significantly impacting mobile money over the next two years according to survey respondents by type of company
Expected growth in the following mobile money product categories in the next two years
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in North America and Latin America
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in Europe, Asia-Pacific and Middle East and Africa
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by size of company
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by type of company
Share of respondents expecting “significant” growth in mobile money over the next two years in each region
Share of respondents in North America and Latin America expecting “significant” growth in mobile money over thenext two years in each region
Share of respondents in Europe, Asia-Pacific and Middle East and Africa expecting “significant” growth in mobile moneyover the next two years in each region
Share of respondents expecting “significant” growth in mobile money over the next two years in each region,
by company size 39 Share of respondents expecting “significant” growth in mobile money over the next two years in each region, by type of company
Share of respondents expecting the factors outlined below to inhibit growth in mobile money in the next two years
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, North America and Latin America
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, Europe, Asia-Pacific and Middle East and Africa
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by size of company
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by type of company
List of Figures
Distribution of survey respondents by region, 2015
Distribution of survey respondents by company type, 2015
Distribution of survey respondents by size (turnover), 2015
Distribution of survey respondents by position, 2015
Current adoption and future plans around mobile money services, 2015-2016
Top five mobile money services in North America and Latin America as measured by the sum of respondents currently using
and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services in Europe, Asia and Middle East/Africa as measured by the sum of respondents
currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Top five mobile money services by size of company as measured by the sum of respondents currently using and respondents planning to adopt each type of mobile money service, 2015-2016
Change survey respondents expect in investment in mobile money services over the next two years,by region and globally
Change survey respondents expect in investment in mobile money services over the next two years, by size of company
Change survey respondents expect in investment in mobile money services over the next two years, by type of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years, global
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by size of company
Percent of revenue that survey respondents expect will come from mobile money services in the next two years,by type of company
Leading factors driving mobile money usage in the next two years as measured by share of respondents who believe each factor will be a positive driver
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: North America and Latin America
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver: Europe, Asia-pacific, Middle East and Africa
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by size of company
Top four factors driving mobile money usage in the next two years as measured by share of survey respondents citing factor as a driver, by type of company
Top trends significantly impacting mobile money over the next two years according to survey respondents
Top four trends significantly impacting mobile money over the next two years according to survey respondents in North America and Latin America
Top four trends significantly impacting mobile money over the next two years according to survey respondents in Europe, Asia-Pacific and Middle East and Africa
Top four trends significantly impacting mobile money over the next two years according to survey respondents by size of company
Top four trends significantly impacting mobile money over the next two years according to survey respondents by type of company
Expected growth in the following mobile money product categories in the next two years
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in North America and Latin America
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years in Europe, Asia-Pacific and Middle East and Africa
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by size of company
Top five mobile money product categories as measured by the sum of respondents expecting the category to grow “significantly” or “somewhat” in the next two years, by type of company
Share of respondents expecting “significant” growth in mobile money over the next two years in each region
Share of respondents in North America and Latin America expecting “significant” growth in mobile money over thenext two years in each region
Share of respondents in Europe, Asia-Pacific and Middle East and Africa expecting “significant” growth in mobile moneyover the next two years in each region
Share of respondents expecting “significant” growth in mobile money over the next two years in each region,
by company size 39 Share of respondents expecting “significant” growth in mobile money over the next two years in each region, by type of company
Share of respondents expecting the factors outlined below to inhibit growth in mobile money in the next two years
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, North America and Latin America
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, Europe, Asia-Pacific and Middle East and Africa
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by size of company
Top four challenges facing the mobile money market as measured by the share of respondents citing the factoras an inhibitor, by type of company
