Mobile Payment Consumer Survey in Taiwan: Intention Analysis of Demographic Groups

Table of Contents

1. Sample Structure

2. Common Payment Tools and Awareness
2.1 Cash and Credit Cards Still Account for Over 65% of Consumers' Most Common Payment Methods
2.2 Awareness of Mobile Payment Services Exceeds 70% Across All Generation Groups
2.3 Millennials Have the Highest NFC Adoption Rate of Nearly 40%

3. Mobile Payment Penetration
3.1 Over 20% of Millennials Has Used Mobile Payments, Followed by Baby Boomers

4. Consumer's Intention and Preference of Adopting Mobile Payments
4.1 Over 55% of Mobile Payment Users from Baby Boomers and Millennials Prefer to Use It as the Primary Payment Method
4.2 Over 60% of Baby Boomers and Millennials Prefer Mobile Payments over Cash or Credit Cards
4.3 Over 60% of Baby Boomers and Generation X Prefer Credit-card Method While Millennials Prefer Both Credit- card and Stored-value-card Methods

5. Acceptance For Security Identification Methods
5.1 Over 50% Accept Character Input; Fingerprint Scanning Wins over 40%

6. Adoption of Mobile Payment Services in the Future
6.1 Over 60% of Baby Boomers and Millennials Will Start or Continue Using Mobile Payments

7. Factors Affecting Mobile Payment Adoption
7.1 Over 30% of Millennial Users Focus on Security, Personal Financial Management, and Convenience
7.2 Over 70% of Non-users Concern about Security; Yet Security is not the Only Issue Needed to be Overcome
7.3 Over 60% of Baby Boomers and Millennials Willing to Make Purchases at Stores Accepting Mobile Payments

8. Comprehensive Analysis

9. Conclusion
9.1 Awareness: Cash and Credit Cards Still Mainstream; Millennials Have the Highest Mobile Payment Penetration Rate
9.2 Intention and Preference: Users' Preference Significantly Higher than Non-users'; Fingerprint Scanning is Favorable
9.3 Influential Factors: Security as the Most Concerned Factor for All Generations
9.4 Generation-Based Customization to Ensure Real Value of Mobile Payment Services

Appendix

Glossary of Terms

Survey Methodology and Respondents

Definition of Mobile Payment

List of Tables

Table 1: Common Payment Methods in Taiwan
Table 2: Awareness of Mobile Payment Services
Table 3: NFC Functionality of Smartphones
Table 4: Mobile Payment Penetration by Age Group
Table 5: Inclination of Adopting Mobile Payments as a Primary Payment Method
Table 6: Inclination to Use Mobile Payments over Cash or Credit Cards
Table 7: Preferred Mobile Payment Methods
Table 8: Acceptance of Security Identification Methods for Mobile Payment Services
Table 9: Intention of Starting or Continuing to Use Mobile Payment Services
Table 10: Factors Affecting the Adoption of Mobile Payments For Users
Table 11: Factors Affecting Mobile Payments For Non-users
Table 12: Intention of Making Purchases at Stores with Mobile Payments
Table 13: Comprehensive Analysis among Generation Groups