Success Case Study: Harbin Beer - Making an age-old brand relevant to China's Millennial male consumers

2018-06-27
Price :
Published : Jun-2018
No. of Pages : 19
Table of Contents
1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix
Filed in: Alcoholic Beverages, Food & Beverage
Publisher : GlobalData