The Impact of Chinese Smartphones' Low-Price Trend on Small and Medium Area Panel Industry

Table of Contents

1.Development of the Chinese Smartphone Market
1.1 Sub-brands for e-Commerce Exert Downward Price Pressure
1.2 Resolution of Smartphones Entering the Stagnation Phase
1.3 Smartphone Ecosystem Smartens Up with Cross-platform Cooperation

2. Impacts on Panel Makers
2.1 Panal Makers Aim for Order Placement at the Cost of Profit Margins
2.2 LTPS Expansion Depends Highly on Chinese Panel Manufacturing Yields
2.3 Adjustments to Product and Customer Mix

3. Conclusion
3.1 e-Commerce Retailors Gearing Up for Smartphone Manufacturing
3.2 More Investments Needed for Technology R&D amid the Low-price Trend

Appendix
Glossary of Terms

List of Companies

List of Tables

Table 1: Benchmarking Chinese Smartphone Display Sizes and Resolutions
Table 2: Online Retailers' Smartphone Manufacturing Business Deployment

List of Figures

Figure 1: Influence of e-Commerce Sub-brands on Smartphone Prices
Figure 2: Chinese Smartphone Panel Size Share by Number of Models and Shipment Volume, 2H 2014
Figure 3: Chinese Smartphone Panel Resolution Share by Number of Models and Shipment Volume, 2H 2014
Figure 4: Small-and-medium LTPS Panel Production Share by Nationality, 2014 - 2016