Tourism Board Marketing Index

Tourism Source Market Insight - Australia, 2021 Update Summary GlobalData's Tourism Source Market Insight - Australia, 2021 Update report provides a thorough insight into the Australian domestic and outbound tourism markets. The report looks at the profiles of Australian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Australian outbound travel market. Key Highlights - 50% of Australians typically take a VFR holiday and this is the primary motivator behind travel for both domestic and outbound trips made by Australian tourists. - 43% Australian tourists prefer sun and beach holidays. Offering ......

Tourism Destination Market Insight - North Africa Summary Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in North Africa. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - North Africa's destination has had a turbulent time over recent years, with inbound tourist figures rising and falling in response to political events and acts of terrorism. After experiencing a few years of recovery, the Coronavirus had a devastating impact on tourism resulting in inbound trips falling by 78% and domestic tourism falling by 61% in 2020. Historically, Morocco, Tunisia and Egypt have received a significant amount of investment in tourism infrastructure. However, Algeria is emerging as a p......

Tourism Destination Market Insight - Turkey (2021) Summary Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Turkey. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - Russia (driven by seaside tourism) and Germany (driven by VFR) are the two largest source markets for this destination. - Pre-COVID-19 travel restrictions and after the 2016 crisis, inbound travel to Turkey was growing rapidly and was on its way to reach a high of 44.5 million international visits by 2019, (CAGR 2016-19: 21.6%). - Pre-COVID-19, total inbound spend reached a high of $34.3 billion following an intermittent growth (CAGR 2016-19: 16.8%). However, in 2020, Turkey faced a staggering fall in the to......

Global Low Cost Airlines Market to 2025 - Market Snapshot, Key Trends and Insights, Company Profiles and Future Outlook Summary GlobalData's Low Cost Airline Market report provides in-depth analysis of the key market trends that are shaping the future of this segment and an analysis of the low cost airline market globally. Detailed market insight is provided on the Americas, Asia-Pacific, Middle East & Africa, and Europe. It also features profiles of some of the segment's leading players and looks at how companies can better meet their customers' needs. Scope - Though the US was the worst affected country by the coronavirus pandemic, the LCC market in the country managed to be number 1 in terms of seats sold in 2020, with 115.5 million seats sold. Spain and the UK held the second and t......

Gulf Cooperation Council (GCC) Tourism Destination Market Insight, 2021 Update - Analysis of Source Markets, Infrastructure and Attractions, and Risks and Opportunities Summary Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in Gulf Cooperation Council (GCC) countries. This report explores the types of travelers that visit the country as well as a SWOT analysis. Key Highlights - Across the GCC members, in 2020 total international arrivals fell by -69.5% YoY highlighting the tough measures adopted to prevent the spread of the virus. Saudi Arabia experienced the largest YoY decline of -73.7%. - Intra-GCC arrivals are significant and unsurprising given the ease of connectivity between the countries. For all six countries combined, 22.7% ......