Travel and Tourism in Germany: Key Trends and Opportunities to 2016

2012-07-11
Published : Jul-2012

This report provides an extensive analysis related to the impact of the travel and tourism industry on the German economy:

  • It details historic values for the German travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
  • It provides in-depth analysis of the German travel and tourism industry, as well as individual market/category values for both the 2007–2011 review period and the 2012–2016 forecast period
  • The report presents a detailed analysis and forecast of tourist spending patterns in Germany
  • It provides employment and salary trends for various categories of the travel and tourism industry

Reasons To Buy

  • Take strategic business decisions using detailed historic and forecast market data related to the German travel and tourism industry
  • Understand the demand-side dynamics within the German travel and tourism industry, along with key market trends and growth opportunities
  • Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
  • Analyze key employment and compensation data related to the travel and tourism industry in Germany

Key Highlights

  • Travel and tourism plays a vital role in the German economy. The direct contribution was EUR41.9 billion (US$50 billion) in 2011, which was representative of 1.6% of the country’s total GDP.
  • According to the World Tourism Organization (UNWTO), Germany ranked eighth in the world, in terms of international tourist arrivals, reporting 28.4 million arrivals in 2011.
  • The German government issued a new EU Blue Card to make it easier for highly skilled migrants to enter the country. The new EU Blue Card will allow more high skilled workers to contribute to the development of the German travel and tourism industry.
  • The travel and tourism sector directly employed three million people in various categories such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others in 2011.

Report Details:

Published: July 2012
No. of Pages: 439

Price: Single User License – US$1950              Corporate User License – US$3900

Major points covered in Table of Contents of this report include:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology

2 Executive Summary

3 Tourism SWOT
3.1 Overview of the German Travel and Tourism Sector
3.2 Strengths of the German Travel and Tourism Sector
3.3 Weaknesses of the German Travel and Tourism Sector
3.4 Opportunities for the German Travel and Tourism Sector
3.5 Threats to the German Travel and Tourism Sector

4 Tourism Demand Factors
4.1 Typical Annual Employee Holiday Entitlement by Type
4.2 Total Population by Age Group
4.3 Male Population by Age Group
4.4 Female Population by Age Group
4.5 Number of Households
4.6 Mean Household Income
4.7 Number of Trips by Season
4.8 Number of Trips by Residents
4.9 Average Length of Trips

5 Tourism Flows 

6 Tourist Spending Pattern Analysis 

7 Tourism Output
7.1 Total Tourism Output
7.1.1 Total tourism output by category
7.1.2 Tourism output on accommodation
7.1.3 Tourism output on entertainment and sightseeing
7.1.4 Tourism output on foodservice
7.1.5 Tourism output on retail
7.1.6 Tourism output on transportation
7.1.7 Tourism output on travel intermediation
7.1.8 Tourism output on others
7.2 Direct Tourism Output
7.2.1 Direct tourism output by category
7.2.2 Direct tourism output on accommodation
7.2.3 Direct tourism output on entertainment and sightseeing
7.2.4 Direct tourism output on foodservice
7.2.5 Direct tourism output on retail
7.2.6 Direct tourism output on transportation
7.2.7 Direct tourism output on travel intermediation
7.2.8 Direct tourism output on others
7.3 Indirect Tourism Output
7.3.1 Indirect tourism output by category
7.3.2 Indirect tourism output on accommodation
7.3.3 Indirect tourism output on entertainment and sightseeing
7.3.4 Indirect tourism output on foodservice
7.3.5 Indirect tourism output on retail
7.3.6 Indirect tourism output on transportation
7.3.7 Indirect tourism output on travel intermediation
7.3.8 Indirect tourism output on others

8 Tourism Employment and Salaries 

9 Appendix 

List of Tables

Filed in: Travel & Tourism
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