U.S Food and Beverage Vending Industry Trends

2013-02-07
Published : Feb-2013

While food and beverage vending has suffered from years of significant sales declines, Packaged Packs believes the industry is turning the corner. We forecast 1.5% market growth in 2015, on the heels of vending machine innovation that promises higher food and beverage quality, increased consumer interaction, increased cashless payment acceptance, and more aggressive competition with foodservice.

Technological innovation holds the keys to future growth. Social and interactive vending, touchscreens, and wireless supply-side networking are a big part of the equation, offering tremendous upside for consumer engagement. But virtually every vending macro driver is heavily influenced by technological change, from cashless payments to health and quality vending enhancements. And while the strength of vending lies in snacking convenience, growth will come from delivering health, freshness and quality. Sales of fresh food are growing, and natural vending solutions bring the promise of higher-quality, higher-status food and drink to the market.

Food and Beverage Vending Trends in the U.S provides industry participants with the wealth of analysis and guidance they need to stay abreast of trends shaping this evolving market. Report coverage includes market sizing and forecast for U.S. food and beverage vending as well as analysis of the following market drivers:

Consumer vending expenditure trending analysis; snack-driven consumer spend share analysis; vending product segment sales trending; snack/confectionary product sales leadership trends; and vending location trends.
Macro trends shaping food and beverage vending, including converging technological applications; health, freshness and quality; cashless payments, and snacking.

Food and beverage vending competition: office coffee service; coffee pods/k-cups; micromarkets; restaurants; and convenience stores.
Food and beverage machine vending usage and selected purchases: comparing usage of vending machines for food/drink with usage of fast food restaurants, family restaurants, casual restaurants, coffeehouse/donut shop/yogurt place/smoothie places, and convenience stores; and assessing purchases of chocolate candy, cereal bars, nutrition bars and ice cream by channel and demographic assessment of vending machine users.

Vending usage motivators: assessing whether consumers would use vending machines more often if offered additional products and/or services. Variables discussed include healthy food options; convenient location; credit/debit card acceptance; coffee and coffee drink quality; and tea drink variety and quality. Demographic analysis and filtering is conducted according to vending users and non-users, convenience store prepared food users, and snack/beverage store users.
Vending and refreshment programs and strategies at ARAMARK Corp and Canteen Vending Services Inc.

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Table of Contents

Chapter 1: Executive Summary
Report Scope
Market Size and Forecast
Macro Trends Shaping Food and Beverage Vending
Competitive Context
Vending Machine Food Usage
Consumer Vending Usage Motivators
Food and Beverage Vending Contractors

Chapter 2: Market Size and Forecast
Summary analysis
Market size and forecast
Graph 2-1: Food and Beverage Vending Revenue, 2006-2015
Trailing foodservice sales
Restaurant and foodservice sales to grow by 4%
Household food & beverage vending spend lags household foodservice spend
Table 2-1: Household Spending at Vending Machine/Mobile Vending & Foodservice Facilities, 2006-2011
Bright demographic spots
Lower- and middle-income consumers and Hispanics drive vending sales
Table 2-2: Consumer Share Analysis: Number of Households, Total Household Income, Foodservice Facilities
Spending & Vending Machine/Mobile Vending Spending: By Demographic, 2011
Importance growing
Table 2-3: Vending Machine and Mobile Vending: Consumer Spending Share:By Demographic, 2007 vs. 2011
Vending spend by daypart: historical snacking strength in decline
Table 2-4: Consumer Spending on Vending Machine and Mobile Vending: By Day Part, 2006-2011
Market composition by product segment
Graph 2-2: Food and Beverage Vending Revenue: Sales by Product Segment, 2006-2011
Table 2-5: Food and Beverage Vending Revenue: Percent Growth by Product Segment, 2007-2011
Beverages
Table 2-6: Cold Beverage Vending Sales, 2006-2011
Hot drink vending struggles; opportunity calls
Table 2-7: Hot Beverage Vending Sales, 2006-2011
Milk sales fall again
Candy, snacks and confections
Table 2-8: Candy/Snack/Confection Vending Sales, 2006-2011
Small for large
Top snack/confectionary brand trending
Table 2-9: Top 20 Snack/Confectionary Vending Products, 2007 vs. 2011
Price increases differ by product
Table 2-10: Top 20 Snack/Confectionary Vending Products in 2011:
Price per Ounce & 2007-2011 Price-per-Ounce Trends
Vended food
Table 2-11: Vended Food Sales, 2006-2011
Fresh food a bright spot
Ice cream
Location/site analysis
Table 2-12: Vending Machine Locations, 2007-2011

Chapter 3: Macro Trends Shaping Food and Beverage Vending
Summary analysis
Technology
Reinventing the vending machine
But the presence of technology does not equate to quick uptake
Pepsi interactive vending machine off the ground
Gifting option
Random Acts of Refreshment?
Pilot program off the ground
Coca-Cola Interactive Vender in testing stage
Coca-Cola Freestyle
BevMax
EatWave Vending goes hot and cold
Health & Quality
Graph 3-1: Consumer Food Health Attitudes & Behaviors, 2007 vs. 2012
Healthy corporate food promotion policies nearing majority status
It’s in the employer’s interest
And consumers say they want healthier vending
Table 3-1: Consumer Food/Drink Vending Usage Motivators: All Adults,
Food/Drink Vending Machine Users & Nonusers, 2012
Vending is finding its healthful role
Healthy vending at Stage 2 of 5-stage trend cycle
H.U.M.A.N. Healthy Vending
Vend Natural
Fresh Healthy
Healthy products
Quality products
Upscale Sprinkles Cupcakes burnishes vending quality halo
Let’s Pizza: Green Shoots for Food Vending?
The Smart Butcher
Frozen steps up its game
Schwan’s-branded frozen food vending
Cashless payments
Less than 4% of vending machines are cashless
We would use them more if they took payment cards
Table 3-2: Consumer Food/Drink Vending Usage Motivators: All Adults, Food/Drink Vending Machine Users & Nonusers, 2012
Cash wariness fuels debit card use
Table 3-3: Use of Debit Cards to Avoid Carrying/Paying with Cash & Because It Is More Convenient Than Using Cash, 2012
Credit, debit, prepaid & gift card usage trends
Table 3-4: Consumer Debit, Credit and Prepaid Card Usage Trending, 2008-2012
Cost barrier to cashless acceptance
Generational issues
Table 3-5: Consumer Debit, Credit and Prepaid Card Usage: By Age, 2012
Two vendors; two cashless successes
Coca-Cola expands traditional card/Google Wallet acceptance
In a post-regulatory world, do vending and debit make the match?
Regulations clamp down on debit interchange fees
Mobile cashless vending
Smartphone share of mobile phones passes 50%
Table 3-6: Consumer Mobile Phone Ownership, Smartphone Ownership & Ownership Share, 2012
Mobile payments catching on
ISIS paving the way
A challenge to the payment networks
The tip of the mobile payments iceberg
Open wallet approach
Table 3-7: Isis: What’s in the Wallet & How It Works
Off the ground after delays . . .
. . . And to a vending machine near you
Health regulation and labeling
Regulation
Calories Count health labeling initiative
Chicago vending gets a makeover
Call for vending snack regulation
Snacking
Healthy choices in the minority
Part of the routine
Portability, please
Graph 3-2: Restaurant Snacking Influencers, 2010
Demographic context
The more things change, the more they stay the same
Graph 3-3: Consumer Snacking Attitudes & Behaviors, 2007 vs. 2012
Snacking at restaurants
Table 3-8: Family/Steakhouse & Fast food/Drive-in Usage for Breakfast, Lunch, Dinner & Snack: 2004-2012 .
Limited-service players offering fresh snacks right around the corner
Starbucks rolls out more than 15 indulgent snack-centric menu items
Table 3-9: Starbuck’s Snack-Centric New and Returning Menu Items, 2012
McDonald’s continues to downsize sandwiches into wraps
Table 3-10: McDonald’s Snack-Centric New and Returning Menu Items, 2012
Dunkin Donuts developing snackable breakfast items
Table 3-11: Dunkin Donut’s Snack-Centric New and Returning Menu Items, 2012
College snacking

Chapter 4: Competitive Context
Summary analysis
Office coffee service
Where coffee is king
Graph 4-1: Office Coffee Service Revenue, Dollar Share by Product Category, 2007-2012
Branded coffee solidifies comeback
Table 4-1: Office Coffee Service Revenue, Percent Share by Product Category, 2007-2012
Industry segment analysis
Table 4-2: Office Coffee Service Accounts, by Industry Served, 2007-2012
Single cup brewers
Coffee opportunity: morale, retention and productivity
Coffee does helps employees through the workday—at least employees think so
Coffee helps them through the workday
Table 4-3: Coffee Helps Keep Me Productive Through The Workday, Selected Demographics, 2011
For many, high-quality coffee is an important workplace perk
Table 4-4: Coffee Helps Keep Me Productive Through The Workday, Selected Demographics, 2011
Rise of the K-Cup
The office coffee pot is still king—but for how long?
Pods/K-cups closing gap; office usage significantly influenced by personal purchases
Table 4-5: Coffee Types/Methods Used by Consumers Drinking Coffee at Work, 2011
Matching upward trend in single-cup brewer placements
Table 4-6: Office Coffee Service Single Cup Brewer Placements, 2007-2012
Coffee usage frequency influences office coffee procurement choice
Pods/k-cups may pose price barrier for frequent coffee drinkers
Gap between vended coffee and pods/k-cups closes among high-frequency coffee drinkers
Table 4-7: Coffee Types/Methods Used by Consumers Drinking Coffee at Work,
by Coffee Usage Frequency, 2011
Generational differences
Table 4-8: Coffee Types/Methods Used by Consumers Drinking Coffee at Work, by Generation, 2011
Satisfaction with office coffee procurement methods
Free vending on top?
Table 4-9: Satisfaction with Coffee Types/Methods Provided by Employer, 2011
The morning dilemma
142 million opportunities to sell coffee every morning: but office locations lose out
Pre-work coffee drinking siphons away workplace drinking
Micromarkets on the rise
How it works
365 Retail Markets
More than 1,000 in operation
Replacing vending
Growth factors
Easy payment
Greater variety
More food vending items
More reasons for employees to stay onsite
Customer handling and review
Self-checkout nothing new
Challenges
Minimum patronage threshold
Theft concerns
Sales and profitability
Restaurants, convenience stores and other food retail
Familiarity and ease of use drive restaurant decision
Convenience is King
Among restaurants, convenience comes in many forms
For employees, what does it mean?
Restaurant food retail density analysis provides insight
Why it matters
As urban as it gets: Aon Corporation
400 restaurant choices!
A giant in Rural America: Tyson Foods
Setting up shop on the suburban fringe: General Motors
Suburban sprawls: Baxter International and Allstate
Table 4-10: Restaurant Selection Density, Selected Fortune 500 Locations
Not just companies, but schools, too
Convenience stores
Category summary
Foodservice getting lots of attention
Graph 4-2: Convenience Store Prepared Foods Market Size & Forecast, 2007-2014
Prepared foods foodservice share
Graph 4-3: Convenience Store Foodservice Sales: By Category, 2011
Food item sales analysis
Graph 4-4: Convenience Store Prepared Foods Sales, Sales Share & Annual Change: by Food Type, 2011
Prepared foods & dispensed beverage purchases
Snack and beverage restaurant concept encroachment
JambaGo
Seattle’s Best vending machines to alter consumer expectations
VIA raises instant coffee quality bar
Seattle’s Best to transform coffee vending

Chapter 5: Vending Machine Food Usage
Summary analysis
Vending usage in context
Vending food and beverage choices
Vending machine usage in context: a competitive foodservice field
But vending machines hold their own against convenience stores
Women provide health and wellness opportunity
Table 5-1: Foodservice Channel Usage: By Gender, 2012
Youth more important to vending than to other foodservice channels?
Table 5-2: Foodservice Channel Usage: By Age, 2012
Equal income opportunity
Table 5-3: Foodservice Channel Usage: By HH Income, 2012
Racial/ethnic appeal
Table 5-4: Foodservice Channel Usage: By Race/Ethnicity, 2012
Work and school status weighs heavily on vending machine use
Table 5-5: Foodservice Channel Usage: By Work Status, 2012
Regional differences
Table 5-6: Foodservice Channel Usage: By Region, 2012
Vending food and beverage choices
Chocolate makes waves; cereal bars and nutrition bars can play a larger role
Cereal/granola bar purchase 28 times more likely from supermarket than vending machine
Table 5-7: Personal Purchase of Cereal/Granola Bars, Energy/Nutrition/Meal Bars
& Chocolate Candy: By Retail Channel, 2012
Key chocolate candy vending consumers
Table 5-8: Vending Machine Chocolate Candy Purchasers: By Demographic, 2012
Key cereal/granola bar vending consumers
Table 5-9: Vending Machine Cereal/Granola Bar Purchasers: By Demographic, 2012
Packaged and RTD tea purchasing by retail channel
Table 5-10: Personal Purchase of Packaged Tea & Canned/Bottled
RTD Tea: By Retail Channel, 2012
Tea’s healthful properties a hit with consumers
Table 5-11: Tea Types Purchased in Last 12 months: Health Significance, 2011
Foodservice upside
Specialty tea—or specialty tea mainstreaming?
Target young and old
The ethnic tea connection
Key bottled/canned RTD tea vending consumers
Table 5-12: Vending Machine Bottled/Canned RTD Tea Purchasers: By Demographic, 2012
Ice cream purchasing by retail channel
Table 5-13: Personal Purchase of Ice Cream: By Retail Channel, 2012
Key ice cream vending consumers
Table 5-14: Vending Machine Ice Cream Purchasers: By Demographic, 2012

Chapter 6: Consumer Vending Usage Motivators
Summary analysis
Incent with health
Convenience
Debit and credit
Coffee and tea
Convenience store/gas station prepared foods users & snack/beverage store users
Introduction
Yes, more healthy options
Give me convenience
Ditch cash and coin
Coffee and tea
Table 6-1: Consumer Food/Drink Vending Usage Motivators: All Adults,
Food/Drink Vending Machine Users & Nonusers, 2012
Table 6-2: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
More Healthy Options: Selected Demographics, 2012
Table 6-3: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
More Higher-Quality Coffee & Higher-Quality Coffee Drinks: Selected Demographics, 2012
Vending machine use incentive: tea variety and quality
Table 6-4: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
Wider Variety of Tea Drinks & More Higher-Quality Tea Drinks: Selected Demographics, 2012
Vending machine use incentive: Payment convenience & location convenience
Table 6-5: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If They Were
More Conveniently Located & Took Credit/Debit Cards: Selected Demographics, 2012
Incenting c-store & snack/beverage store users to use vending machines more
Table 6-6: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
& Food/Drink Vending Users Age 18-29 Who Use Convenience Stores & Snack/Beverage Stores, 2012
Table 6-7: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
& Food/Drink Vending Users Age 18-29 Who Agree/Strongly Agree They Eat Very Healthy, 2012
Table 6-8: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
& Food/Drink Vending Users Age 18-29 Who Agree/Strongly Agree They Eat Several Small Meals Per Day, 2012

Chapter 7: Food and Beverage Vending Contractors
Summary analysis
ARAMARK Corp
Canteen Vending Services Inc.
ARAMARK Corp
Foodservice operations
Key North American sectors
ARAMARK Refreshment Services
RefreshSTYLES Area Décor
Breakroom promotional tools
Customizing health: Just4U for Vending
Convenience stores & vending
Filterfresh acquisition
Waste-to-Energy and Terracycle sustainability initiatives
Small business service innovation
Giving clients choices
Equipment upgrades help drive bottom line
On-site foodservice
Event catering
Strategy: Workplace Productivity, Value-Added Services, Contract Design
Workplace productivity
Canteen Vending Services Inc.
Compass Group PLC
Compass Group North America (CGNA)
Foodservice strategy
Room for growth
It Takes You – Eat Local
Leveraging role of single-source provider
Key North American sectors
Canteen Vending
Canteen Office Coffee Service
Canteen’s aggressive acquisition path
Coffee Distributing Corp brings strong northeast office presence
Other acquisitions
The Starbucks connection
Market Central
Health and wellness initiatives
2bU
Choice Plus
Table 7-1: Canteen Vending: Choice Plus Snack Criteria
Balance
Micromarketing: Avenue C Vending
Fresh foods “Fresh to You”

Appendix
Methodology
Market size and forecast
Other sales estimates
Consumer survey methodology
Menu item trend analysis
Report table interpretation
Abbreviations

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