Facing stagnating seating capacity, attendance challenges, and a difficult ticket pricing environment, the U.S. sports and entertainment industry has sought to increase per capita guest spending by enhancing amenities and improving suite and club seat programs. In both cases, foodservice plays a central role, according to this new research.
Borrowing from the restaurant industry—and with significant input from foodservice contractors—venue operators, managers and promoters are aggressively improving food selection, food quality food, menu flexibility, and better customer service to enhance the fan experience. Our analysis shows that improved concessions and higher-end suite and club seat foodservice programs are transforming the guest experience—and transforming many major venues into food destinations.
To fully leverage sports and entertainment foodservice operations, industry participants should understand how generational shifts in venue attendance shape the kinds of food and drink they provide patrons, keep abreast of restaurant trends that are quickly reshaping consumers’ expectations about sports and entertainment venue foodservice, and monitor the competitive landscape to help keep on trend.
Entertainment Arena Foodservice Market
Published: April 2012
No. of Pages: 167
Price: Single User License – US$3995 Corporate User License – US$7990
Few points from Table of Contents
Chapter 1: Executive Summary
Scope and Methodology
Scope of coverage
Methodology
Consumer survey methodology
Market size and forecast
Other sources
Industries & markets covered in this report
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions
Sports & Entertainment Foodservice Market Size and Forecast
Sports & Entertainment Foodservice Revenue Drivers
Menu, Health and & Mobile Technology Trends
Sports Event Usage & Foodservice Usage Trends
Entertainment Event Usage & Foodservice Usage Trends
Chapter 8: Venue Foodservice Case Studies
Cowboys Stadium
Daytona International Speedway
L.A. LIVE and associated venues
Madison Square Garden Arena
Oriole Park
Owner, Operator & Contractor Foodservice Analyses
Chapter 2: Foodservice Market Size and Forecast
Market size and forecast
You’re in the business of entertaining people
Wouldn’t people want wonderful food in an arena?
A note on our market size and forecast
Graph 2-1: Sports & Entertainment Industry Foodservice Revenue, 2007-2014
Major league sports; major league revenue
Eye popping foodservice revenue generation
Table 2-1: Major League Sports Revenue, by League, 2011
The business of bowl games
BCS National Championship Game: $2.6 million in foodservice spend
Fiesta Bowl: 30% of foodservice spend from club seats and executive seats
Table 2-2: Fiesta Bowl Foodservice Revenue, 2007 and 2008
2011 World Series: Game 6 per capita spend hits $50
Call a contractor
Table 2-3: U.S. Sports & Entertainment Foodservice Revenue:
Big Four Foodservice Contractors, 2011
Going your own way
At major league facilities, foodservice contractor share at almost 90%
Chapter 3: Sports & Entertainment Foodservice Revenue Drivers
Economic forecast through 2014
GDP: A long time getting back, but finally passes pre-recession levels
Forecast factors
On a positive note
On a negative note
The projections
Graph 3-1: Unemployment, GDP & Inflation Forecast, 2012, 2013, 2014 & Longer Term
Consumer confidence showing signs of mending
Graph 3-2: Unemployment Rate, Savings Rate & Consumer Confidence, 2007-2012
Unemployment remains high but is tapering downward
As consumer discretionary spending goes, so goes attendance-related revenue
Personal consumption expenditures
Graph 3-3: Personal Income and Spending Trends, 2007-2011
Spending on recreational services outpaces overall consumer spending
Graph 3-4: Personal Spending on Recreational Services, 2007-2011
Travel and tourism spending
Tourism spending
Travel spending and volume to moderate in 2012 and beyond
Table 3-1: U.S. Travel Forecast, 2007-2014
Attendance trends
Declining major league sports guest counts underscore need for other revenue options
Table 3-2: Major League Attendance: MLB, NFL, NBA & NHL, 2007-2011
Table 3-3: Major League Attendance: MLB, NFL, NBA & NHL, Percent Change, 2007-2011
College sports attendance faring better
Table 3-4: NCAA Attendance MLB, NFL, NBA & NHL, Percent Change, 2007 vs. 2011