Report Summary
With continued pressure on the housing market and disposable incomes in the UK, we discuss how this affects the furniture & floorcovering sector, which is heavily reliant on sales of big ticket items to drive growth. As consumers continue to divert spend toward essential items, the report recommends strategies furniture & floocovering retailers must adopt in order to survive in a difficult sector.
Features and benefits
- Market sizing and shares for the leading retailers in both furniture and floorcoverings retail with comprehensive analysis of the winners and losers
- Detailed breakdown of retailer operational performance including sales, profits, space expansion and market share
- Key issues affecting the market are examined including the weak housing market, low demand for big ticket items, and the impact of online on stores
- Detailed space allocation by product category for the leading furniture and floorcoverings retailers
Highlights
We estimate that the furniture & floorcoverings market contracted faster in 2011 than in 2010, falling 5.5%. Since 2007 it will have contracted cumulatively by almost a quarter. We estimate that since 2006, beds and bedroom furniture expenditure contracted by just 0.6% as consumers look for greater comfort and relaxation in the home environment.
The state of the housing market remains central to the performance of the furniture & floorcoverings sector as home moves provide the major stimulus to most purchases, particularly in the case of big ticket expenditure like large items of furniture, floorcoverings, kitchens and bathrooms.
The largest players in each sector are using their economies of scale to protect margins while reinforcing their price competitive positions. Smaller and medium size operators are at a disadvantage in this situation, and unless they are able to create differentiated product ranges, their operating margins will be put under even greater strain.
UK Furniture & Floorcovering Market
Published: December 2011
No.OF Pages: 254
Price: Single User License US$ 3450 Corporate User License US$ 8625
Table of Contents
EXECUTIVE SUMMARY
Key findings
(Untitled sub-section)
Main conclusions
(Untitled sub-section)
MARKET ANALYSIS
Market definitions
Overview
Market fall accelerates in 2011
Floorcoverings loses further share
Furniture
Impact of housing market downturn continues to be felt
Floorcoverings
Continues to underperform against furniture
Furniture specialists
Floorcovering specialists
Channels of distribution
DIY operators gain further share
Floorcoverings specialists lose ground
COMPANY DATA ANALYSIS
Furniture market shares
Floorcoverings market shares
Key operating statistics
Advertising
OUTLOOK
Key issues
Housing market to remain difficult
Market revival fades
Escaping the low demand trap
Homewares most obvious avenue for diversification
Countercyclical potential
Homewares market crowded
Increasing revenues by moving upmarket
New competitor set
Diversification, but in same sector
Prospects for success limited
Margin sacrifice to win share
Sourcing strategy
Bigger players use scale to cut costs
Problem for smaller operators
Even medium size groups at risk
Store portfolio strategies diverge
Some retailers plan growth despite downturn
Expanding from large store base
Logic for growth
Retailers cutting back portfolios
Impact of online on stores of future
Changing role of store
Stores: What are they good for?
Store format innovation
Lack of innovation within sector
Specialist stores need investment
New store ideas come from outside
Combining all elements
Online development
Almost all now sell online
Wide divergence in levels of sophistication
Improvement online will become essential
Summary and strategies for success
Overall outlook for the market
Diversification into complementary areas
ALLIED CARPETS
Cut down to tiny presence
Recent key events
Shrinking specialist continues to trade
Proposition
Financials
Lack of profit causes collapse
Space
Process of contraction continues
Space allocation
Market share – floorcoverings
Outlook
Prospects for future look bleak
ARGOS
Despite strengths faces serious trading problems
Recent key events
Reinforces ranges and convenience
Proposition
Financials
Sales go into steep rapid decline
Space
Plans to optimise store portfolio
Market share
Outlook
Strong and efficient but trapped in tough situation
B&Q
Reinforces position as DIY sector leader
Recent key events
Focus on efficiency and improving proposition
Proposition
Financials
Poor big ticket sales lead to further slowdown
Operating margin improves slowly
Space
Former Focus stores create growth
Space allocation
Market shares – furniture & floorcoverings
Outlook
Benefits from disappearance of Focus
CARPETRIGHT
Consolidating leading role in depressed market
Recent key events
Diversifies further into beds
Proposition
Financials
Sales stabilise at the cost of margins
Space
Trims back portfolio to reduce costs
Space allocation
Market shares
Outlook
Multiple strategy to deal with core market collapse
DFS
Wave of store expansion under new management
Recent key events
Starts to make changes to established strategy
Proposition
Financials
Profits rise despite difficult conditions
Space
Steady growth continues
Space allocation
Market share
Outlook
A strong player faces dangers
DREAMS
Opening more stores despite downturn
Recent key events
Refinancing and new chairman
Proposition
Financials
Like-for-likes turn negative
Space
Growth continues despite slide in like-for-likes
Space allocation
Market share
Outlook
Strong player in a very difficult market
FURNITURE VILLAGE
Prudent line on expansion during downturn
Recent key events
Emphasises choice and quality
Financials
Sales recovery expected to slow
Space
Takes a cautious approach to expansion
Space allocation
Sector performance – furniture
Market share
Outlook
Quality image important in downturn
HOMEBASE
Develops product ranges and services
Recent key events
Aims to drive sales with improved offer and services
Proposition
Financials
Cost cuts help profits
Space
Reduced space helps to cut costs
Space allocation
Market share
Market share establishing presence in furniture
Outlook
Moves further upmarket
HOMESTYLE
Aims to rescue profits by cutting back stores
Recent key events
Restructures stores and management
Propositions
Financials
Sales under severe pressure
Space
Portfolio sees major contraction
Space allocation
Sector performance – furniture
Market share
Outlook
Needs turnaround in strategy and investment
IKEA
Market leader cuts prices and improves services
Recent key events
Sharpens pricing, builds image and improves online service
Proposition
Financials
Profitability sees weak recovery
Space
Slump in sales densities continues
Space allocation
Market share
Outlook
Fights for market share
JOHN LEWIS
Investing for long term despite profits falling
Recent key events
Flexible expansion strategy
Proposition
Financials
Sales flatten off in 2011
Space
Short term focus for growth on at Home and flexible format
Space allocation
Market share
Taking share in both categories
Outlook
Multichannel set to play major role
MAGNET
Focus on quality and service but sales slide
Recent key events
Focuses on service and trust
Proposition
Financials
Sales decline intensifies
Space
Trims back store portfolio
Space allocation
Market share
Outlook
Worrying downturn in trading
NEXT
Directory is the sales growth driver
Recent key events
Home and online key to the future
Proposition
Financials
Profits rise despite sales slowdown
UK space
Market share
Outlook
Set to put more pressure on home specialists
SCS
More differentiation needed to combat competitors
Recent key events
Develops product ranges to stimulate growth
Proposition
Financials
Returns to growth under VC ownership
Space
Store expansion yet to occur
Space allocation
Market share
Outlook
Faces intensifying competition
WICKES
Online growth prompts radical review of stores
Recent key events
Cuts store network significantly
Proposition
Financials
Kitchens & bathrooms sales slide
Space
Focus acquisition boosts portfolio
Space allocation
Market share
Outlook
Radical approach to store needs
SMALLER FURNITURE & FLOORCOVERING RETAILERS
Floors-2-Go
Shrinks after administration
Market share
Outlook
Marks & Spencer
Develops furniture business with premium ranges
Market share
Outlook
Multiyork
Quality focused operator faces up to non-specialist rivals
Outlook
Topps Tiles
Still profitable but sales trend worrying
Outlook
APPENDIX
Methodology
Financial Statistics – VAT
Trading Profile
Physical Development
Computer Rounding
Further reading
Ask the analyst
Verdict consulting
Disclaimer
List of Tables