United Kingdom (UK) Father’s Day 2021 – Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Father’s Day 2021 report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Father’s Day retail penetration was down for a second year running falling by 5.4 ppts despite the vaccination programme progressing well with 68.3% of the UK population having received their first dose of the COVID-19 vaccine as of 9 July and non-essential stores in England having reopened from 12 April.

Scope

– Online sales have taken a hit this year as those purchase gifts online for the occasion fell 7.0ppts on last year despite being the preference for shoppers last year and Mother’s Day 2021 shoppers when the UK was still in the third lockdown.
– This year Card Factory can boast somewhat of a change in fortunes after a difficult 2020 as its retailer usage in the greeting cards & gift wrap category rose 17.0 ppts this year. Nevertheless, Card Factory failed to recover to 2019 levels.
– Consumers have prioritised quality over quantity this Father’s Day with 45.4% of Father’s Day food & drink shoppers citing good quality products as a reason for choosing a specific retailer.

Reasons to Buy

– Use our in-depth consumer insight to learn which areas within Father’s Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
– Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
– Discover which retailers are perceived as having the best Father’s Day communications, to develop engaging marketing campaigns.