After four years of rapid growth, development of the worldwide tablet market slowed down in 2014, with mature markets in the United States and Western Europe reaching a saturation point. Leading brands including Apple, Samsung, Amazon, and Google have faced stagnant or even declining sales. Affected by affordable branded tablets and large-sized mobile phones, shipments of entry-level white-box tablets plunged. Worldwide tablet shipments reached 245 million units in 2014 for 2.5% year-on-year growth.
With brands continuing to launch low-cost tablets in 2014 along with the growing popularity of large-sized smartphones, replacement of low-cost white-box tablets will accelerate in 2015 and price declines are projected to slow down.
List of Topics
- Review of the worldwide tablet shipments in 2014, with forecast for 2015 and 2016, touching on the worldwide shipment volume, by brand and by region
- Overview of the Taiwanese tablet industry, including shipment volume from 2010 to 2016
- Analysis of the tablet industry from the perspective of product mix, key components, production and component supply, contract manufacturers, and branded vendors
Companies covered
3NOD, Acer, Allwinner Technology, Amazon, Apple, Asus, Audi, AUO, BitLand Information Technology, BOE, BYD, Century Display, China BAK Battery, China Century Technology, Colorful Group, Compal, CPT, CUBE, Dell, Desay Battery, Electronics Technology, Foxconn, Google, Goworld, Hampoo, Hannstar, HP, HTC, Huawei, InfoVision, Innolux, Intel, Inventec, IVO, Jorgantronics Electronic, JPD, Keen High Technologies, Lenovo, LGD, Luxshare-ICT, MediaTek, Microsoft, Nvidia, Oceansun Battery, O-film Tech, Onda, Panasonic, Pegatron, Qualcomm, Quanta, Ramos, Rockchip, Rockchips Electronics, Samsung, Sharp, Shenzhen Deren Electronic, Sunwoda, TI, Tianjin Lishen, Tianma, Toshiba, Weibu, Wisky Technology, Wistron, Xiangde Electronic Technology, Xiaomi